by Leslie Blaize | Mar 7, 2024 | A/E/C Connect Newsletter
When a recruit considers joining an Architecture/Engineering/Construction firm, they want to know what it’ll be like to work there. What’s the culture really like, and will they fit in? “Your company must demonstrate that you’re the real deal if you want to become a...
by Leslie Blaize | Feb 21, 2024 | A/E/C Connect Newsletter
How will generative AI impact the creation of proposals and other marketing collateral in the Architecture/Engineering/Construction industry? AI’s benefits are already making a difference. It can improve efficiency, help generate ideas, and much more. But there’s a...
by Leslie Blaize | Feb 8, 2024 | Events
Leslie Blaize, a Certified Professional Services Marketer, will describe how to use client-focused case studies to highlight the human interest angle of A/E/C projects. Through the voice of happy clients, these success stories offer a valuable third-party perspective...
by Leslie Blaize | Jan 26, 2024 | 2024, Events, Podcasts
Leslie Blaize talked with Frank Lippert and Deidre Booth, hosts of the Professional Services Marketing Show podcast. She explained the value of developing client-focused case studies for the Architecture/Engineering/Construction industry. Human-centric content is more...
by Leslie Blaize | Jan 14, 2024 | A/E/C Connect Newsletter, Case Studies
Questions drive the case study creation process. Through the use of insightful inquiries, you can create a compelling story that captivates readers and demonstrates the expertise of your Architecture/Engineering/Construction firm. Generative AI has its place, but it...