Start Small: Use Quotes & Stories to Differentiate Your Firm
How will generative AI impact the creation of proposals and other marketing collateral in the Architecture/Engineering/Construction industry? AI’s benefits are already making a difference. It can improve efficiency, help generate ideas, and much more. But there’s a...
How Strategic Questions Lead to Impactful A/E/C Case Studies
Questions drive the case study creation process. Through the use of insightful inquiries, you can create a compelling story that captivates readers and demonstrates the expertise of your Architecture/Engineering/Construction firm. Generative AI has its place, but it...
Follow a 5-Step Process to Efficiently Create Impactful A/E/C Case Studies
The 5-step Case Study Success Cycle. The most efficient way to create client-focused case studies for your Architecture/Engineering/Construction firm.
Create A Story Database to Preserve Your A/E/C Firm’s Valuable Legacy
After successfully completing a major Architecture/Engineering/Construction (A/E/C) project, management may share the details with great pride both internally and externally. Teams receive client praise, and end users benefit. But what happens one year later? Three...
Discover 4 Ways to Create A/E/C Client-focused Case Studies
I value client-focused case studies because they’re so flexible. You can use the entire document or repurpose its elements into other forms. And here’s another advantage: There are many ways to develop the document for your strategic...
How to Collaborate With AI to Write Persuasive Case Studies
How will AI impact the creation of case studies for the A/E/C industry? It can help, but writers will still play an essential role in telling a firm’s client success stories.
How Playing an Astronaut Mirrors the Art of Content Creation
The time I discovered that my goals as an astronaut and writer were similar, and why.
How to Maximize the Marketing Value of Case Studies
A client-focused case study is like a treasure chest of content just waiting for Architecture/Engineering/Construction marketers and business developers to pull out appropriate pieces or use the entire document.
Enhance the A/E/C Customer Journey With Storytelling
Combine the power of storytelling with technical expertise, and you’ve got a winning formula that will help you connect with prospects and clients. That’s good news for Architecture/Engineering/Construction firms!
Why I Value Case Studies for Promoting A/E/C Projects
Why am I promoting case studies for Architecture/Engineering/Construction firms? They add the human element to a technically focused market. Case studies feature a happy client who describes a challenge. Then they explain how an A/E/C firm helped them solve it. The...
Use Logic and Empathy to Connect with Your A/E/C Clients
What’s the secret ingredient for connecting with your Architecture/Engineering/Construction (A/E/C) stakeholders? Empathy. You form a deeper human connection by addressing your listeners’ pain points and offering solutions.
How A/E/C Teams Can Successfully Collaborate on Case Studies
case study, also known as a customer success story, offers a happy customer’s insights into what made a project great. Components typically include a customer’s challenge, the firm’s solution, and qualitative or quantitative results.