Create Moments Worth Remembering
Beyond the Boardroom Architecture, engineering, and construction firms have no shortage of serious challenges. Competition, workforce shortages, increasingly complex projects, and the rapid evolution of AI demand attention every day. But strong firms aren't built on...
The Proposal Advantage Most AEC Firms Fail to Capture
Chaos in proposal prep can be a familiar scene. The deadline is looming. The team needs strong client testimonials and a project story that brings experience to life. What follows is a frantic search through emails, folders, and old proposals. Do we have a testimonial...
Photos Capture Moments. Writing Captures Meaning.
Diaries are underrated. Today, we often rely on photos to capture key moments: selfies, fancy meals, beautiful sunsets, t and family milestones. Don’t get me wrong. I love photos. We have a digital display at our house that shows hundreds of family photos from over...
How Do You Pivot When the Unexpected Occurs?
My Sunday morning started out as routine. Then I heard a loud pop—and the bathroom went dark. Just like that, we lost power in two bathrooms, the bedroom, and part of the kitchen. The rest of the house? Still working fine. My husband checked the 1961 fuse box, but...
What Scrabble Taught Me About Creating High-Value Content for A/E/C Firms
When I recently played Scrabble with my son and Hudson, my six-year-old grandson, I didn’t think I would have much trouble. I write for a living, after all. But much to my dismay, I lost my first game by a large margin. I didn’t pay enough attention to the scoring....
Turn Project Experience Into Stories That Set Your Firm Apart
For thousands of years, people have gathered around fires to share stories. Those stories passed along lessons, strengthened relationships, and helped communities make sense of their world. Today, storytelling still serves a similar purpose, especially in business....
Use A/E/C Employee Case Studies to Gain a Competitive Advantage
How are you connecting with recruits who may be considering joining your Architecture/Engineering/Construction firm Today’s A/E/C leaders face a dual challenge: winning work and attracting the people needed to deliver it. At the same time, firms want to hire more...
3 Reasons Why Stories Matter in the Age of AI
Artificial Intelligence (AI) can do a lot, but it still can't tell your Architecture/Engineering/Construction firm's authentic stories. As AI-generated content became more common in 2025, human stories now stand out more—not less. Sharing these stories helps you...
Show the Value You Deliver—Through Your Client’s Eyes
Use testimonials, client stories, and case studies to build trust in an AI-driven world. Are your clients playing a starring role in your project stories—or fading into the background? In the A/E/C industry, technical expertise is expected. What differentiates...
Stand Out in A/E/C Interviews With Client Stories
At your next critical client interview, how will you stand out? Expertise gets you in the door. But stories make you memorable and build trust. As Forbes (Jan. 16, 2025) reports, “storytelling fosters collaboration, sparks creativity, and cultivates empathy.” Research...
A Tale of Two Painters: Why Ongoing Communication Wins Repeat Work
A great project earns trust. Ongoing communication earns the next one. Are You Still in Business? When my husband and I bought our Montana home in 2021, we needed a lot of the interior painted before moving in. John, the first painter we hired, came recommended and...
Use A/E/C Milestones to Build Your Brand
Although it was 13 years ago, I still remember how a multidisciplinary firm where I worked celebrated its 50-year milestone. In honor of its incorporation in 1962, the Wisconsin-based company developed a special logo, distributed anniversary shirts, and celebrated its...