Are Employee Stories Part of Your A/E/C Recruiting Efforts?
How are you connecting with recruits who may be considering joining your Architecture/Engineering/Construction firm? You want to hire diverse employees while also focusing on retaining your existing workforce. Key statistics emphasize the challenges: The National...
3 Ways to Leverage Client Voices to Differentiate Your A/E/C Firm
What kind of role are you giving clients in your Architecture/Engineering/Construction project summaries? Are your clients given a cameo or supporting role, or are they a star? The answer? It probably depends on the significance of the project and the company’s...
Use this Four-Step Process to Craft Winning A/E/C Award Entries
When does your Architecture/Engineering/Construction industry award entry process begin? Ideally, it’s right after you sign the project contract. You’re aware of the many challenges you’ll face and the project’s strategic importance for your firm. Submitting an A/E/C...
Telling Stories That Matter – in Vacation Bible School and Business
The power of a story can transform you. I know. In the last three years, I’ve played three different roles in the local Vacation Bible School (VBS). With the help of amazing sets, costumes, and clever scripts, I’ve become Cam Track, a railroad engineer; Mickey Wey,...
Remembering Mom: Lessons That Shaped My Personal and Professional Life
Grief strikes at unexpected times. I strongly felt the loss of my mother when I recently perused the many rows of greeting cards at Walgreens. For the first time, I won’t be buying a Mother’s Day or birthday card for Kathy Schwanz, my mother. She died peacefully on...
Use Internal Storytelling to Share Knowledge and Build Better Connections
How do you share information at your Architecture/Engineering/Construction firm? Are you communicating in an engaging way or simply sharing the latest directive? If you want to capture the attention of your staff, use relevant stories. They’re more likely to be...
5 Ways to Humanize Your A/E/C Proposals to Build Stronger Connections
Are you creating human connections with your Architecture/Engineering/Construction prospects during the proposal process? Go beyond promoting technical expertise. Discover how social proof and other engaging techniques can help build relationships with prospects and...
Use Employee Case Studies to Recruit & Build Your Brand
When a recruit considers joining an Architecture/Engineering/Construction firm, they want to know what it’ll be like to work there. What’s the culture really like, and will they fit in? “Your company must demonstrate that you’re the real deal if you want to become a...
Start Small: Use Quotes & Stories to Differentiate Your Firm
How will generative AI impact the creation of proposals and other marketing collateral in the Architecture/Engineering/Construction industry? AI’s benefits are already making a difference. It can improve efficiency, help generate ideas, and much more. But there’s a...
How Strategic Questions Lead to Impactful A/E/C Case Studies
Questions drive the case study creation process. Through the use of insightful inquiries, you can create a compelling story that captivates readers and demonstrates the expertise of your Architecture/Engineering/Construction firm. Generative AI has its place, but it...
Follow a 5-Step Process to Efficiently Create Impactful A/E/C Case Studies
The 5-step Case Study Success Cycle. The most efficient way to create client-focused case studies for your Architecture/Engineering/Construction firm.
Create A Story Database to Preserve Your A/E/C Firm’s Valuable Legacy
After successfully completing a major Architecture/Engineering/Construction (A/E/C) project, management may share the details with great pride both internally and externally. Teams receive client praise, and end users benefit. But what happens one year later? Three...