Discover 4 Ways to Create A/E/C Client-focused Case Studies
I value client-focused case studies because they’re so flexible. You can use the entire document or repurpose its elements into other forms. And here’s another advantage: There are many ways to develop the document for your strategic...
How to Collaborate With AI to Write Persuasive Case Studies
How will AI impact the creation of case studies for the A/E/C industry? It can help, but writers will still play an essential role in telling a firm’s client success stories.
How Playing an Astronaut Mirrors the Art of Content Creation
The time I discovered that my goals as an astronaut and writer were similar, and why.
How to Maximize the Marketing Value of Case Studies
A client-focused case study is like a treasure chest of content just waiting for Architecture/Engineering/Construction marketers and business developers to pull out appropriate pieces or use the entire document.
Enhance the A/E/C Customer Journey With Storytelling
Combine the power of storytelling with technical expertise, and you’ve got a winning formula that will help you connect with prospects and clients. That’s good news for Architecture/Engineering/Construction firms!
Why I Value Case Studies for Promoting A/E/C Projects
Why am I promoting case studies for Architecture/Engineering/Construction firms? They add the human element to a technically focused market. Case studies feature a happy client who describes a challenge. Then they explain how an A/E/C firm helped them solve it. The...
Use Logic and Empathy to Connect with Your A/E/C Clients
What’s the secret ingredient for connecting with your Architecture/Engineering/Construction (A/E/C) stakeholders? Empathy. You form a deeper human connection by addressing your listeners’ pain points and offering solutions.
How A/E/C Teams Can Successfully Collaborate on Case Studies
case study, also known as a customer success story, offers a happy customer’s insights into what made a project great. Components typically include a customer’s challenge, the firm’s solution, and qualitative or quantitative results.
Turbocharge your Project Narratives with Stories
Add stories to your Architecture/Engineering/Construction project summaries to add interest. Celebrate how your firms made a difference for individuals.
How to Develop a Case Study for Your A/E/C Project
Go beyond your typical Architecture/Engineering/Construction project summary. Follow this six-step process to develop a case study that reveals how you helped a happy client solve a problem.
Use Internal Storytelling to Reinforce Your Messages
Use internal storytelling to share corporate information with your workforce. It’s a great way to identify best practices in a memorable way.
Amplify your A/E/C brand with stories
Enhance your content with human interest stories. They don’t have to be long. You’ll connect with your readers and encourage engagement.