by Leslie Blaize | Mar 25, 2020 | Blogs, Content Marketing, Planning
I should bake bread. That idea came to me while reading a New York Times Article about “Distractibaking.” It had been years since I created a loaf of bread. And now, during this time of social distancing, the notion appealed to me. If I wanted fresh bread, I could...
by Leslie Blaize | Feb 3, 2020 | Blogs, Content Marketing, Planning
I just agreed to participate in a panel discussion on the development of nonprofit annual reports. I’ve written lots of long-form pieces, but not annual reports. How can I prepare so I offer good value to attendees? After taking a deep breath, I considered my next...
by Leslie Blaize | May 4, 2018 | Blogs, Content Marketing
What do authors and engineers have in common? More than you might think. Both spend lots of time working alone on their books or designs. And for both authors and engineers, storytelling can be used to connect with readers – or prospective clients. Following are some...
by Leslie Blaize | Mar 30, 2018 | Awards
Third party verification. It’s a continuous pursuit for professional services firms. They seek testimonials and referrals from clients who recognize their great work. But for many, nothing is as gratifying as winning an award from a valued association. Professionals...
by Leslie Blaize | Apr 15, 2017 | Planning
Each spring, Mother Nature issues a report card for gardeners. Like eager students, we await the season’s warmer weather to see if our previous efforts were successful. Will the tulips and daylilies bloom? Are last year’s new perennials showing signs of growth? What’s...
