Leslie Blaize

Architecture/Engineering/Construction Copywriter

I’m a freelance writer with strong Architecture/Engineering/Construction experience. I’m ready to help you effectively publicize strategic projects that will help build your brand. I’m certified as a professional services marketer by the Society for Marketing Professional Services.

Here are a few reasons why I’m the right choice for your firm.

You Don’t Have to Teach Me About Your Industry 

You want a content writer who appreciates the complexities of A/E/C firms and their multidiscipline projects. I spent more than 20 years providing corporate communications, marketing and public relations to enhance strategic goals. And I can do the same for you.

Busy Professionals Benefit from Knowledgeable Writer

Time is of the essence for your technical staff. I get that. I know how to research projects and efficiently interview staff to get their insights. And what’s more, professionals know I appreciate what they do.

Let’s Celebrate How Your Projects Improved Communities

When I create A/E/C content, I’m looking for the “inside scoop” that will engage readers, whether they’re clients, prospects, partners or recruits. As a former journalist, I know how to tell a good story that will build your visibility. I’ll make it clear how your projects improve their communities.

Uncover Your Hidden Content Treasures

You need to stay top of mind for your clients and prospects. Repurpose your existing content to achieve this goal. Don’t keep this information hidden away in files. Get more use out of your award submittals, project descriptions and presentation slides. I can turn this information into web content, blog posts, and articles that will highlight your expertise and build trust with clients.

Want to learn more? Check out my portfolio page for just a few examples of the types of work I do.

About Me

I’m a Certified Professional Services Marketer. I specialize in working with Architecture/Engineering/Construction industries to create content that promotes your brand and celebrates the value you bring to communities. I’ve been looking for good stories that engage readers for my entire professional career.

Weekly Newspapers and Print Shop

After working on a daily newspaper, I became the co-owner of three weekly newspapers and a small print shop. From this experience, I learned how to write copy, take photos, sell ads and manage a business.

Multidiscipline Professional Services Firm

From there, I headed to an award-winning firm that provides engineering, architecture, planning, surveying, and environmental services. In this capacity, I handled a wide variety of corporate communications, marketing, public relations, and internal communications.

Founded Writing Business in 2017

As the owner of Blaize Communications, I work with A/E/C companies to write website content, blog posts, case studies, and articles that celebrate their success stories and engage existing and potential clients.

Unlike most copywriters, I spent more than 20 years in the industry. I understand the strategic business development process and the critical role marketing plays in achieving bottom-line goals.

I enjoy talking with technical professionals. I value their contributions to client communities. I’m a Certified Professional Services Marketer through the Society for Marketing Professional Services and a Certified Case Study Specialist.

See more details about my background on my LinkedIn page.

Sidelines

Until 2021, I taught drama to elementary students through an after-school program. I also enjoy dancing and take nature photos with my husband. We live in Madison, Wisconsin.

Visit my Portfolio to see and download samples of my work.

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