Leslie Blaize, CPSM
I’m a Certified Professional Services Marketer. I work with Architecture/Engineering/Construction industries to create content that promotes your brand and celebrates the value you bring to client communities.
I’ve been looking for good stories that engage readers for my entire professional career.
Weekly Newspapers and Print Shop
After working on a daily newspaper, I became the co-owner of three weekly newspapers and a small print shop. From this experience, I learned how to write copy, take photos, sell ads and manage a business.
Multidiscipline Professional Services Firm
From there, I headed to an award-winning firm that provides engineering, architecture, planning, surveying, and environmental services. In this capacity, I handled a wide variety of corporate communications, marketing, public relations, and internal communications.
Founded Writing Business in 2017
As the owner of Blaize Communications, I work with A/E/C companies to write website content, blogs and articles that celebrate their success stories and engage existing and potential clients.
Unlike most copywriters, I spent more than 20 years in the industry. I understand the strategic business development process and the critical role marketing plays in achieving bottom-line goals.
And what’s more, I enjoy talking with technical professionals. I value their contributions to client communities. I’m a Certified Professional Services Marketer through the Society for Marketing Professional Services.
I connect with elementary students by teaching them drama through an after-school program. I also participate in a dance troupe and take nature photos with my husband. We live in Madison, Wisconsin.
Website project write-ups
Bylined articles and blog posts – under my name or as a ghost writer
As a professional services marketer, I’ve collaborated with technical staff to obtain industry awards, conference presentation selections and article placement in specialty magazine. There’s nothing better than obtaining third-party verification of a professional’s expertise.