Leslie Blaize

Architecture/Engineering/Construction Copywriter

You know that engaging content plays a critical role in building your credibility and visibility in the marketplace. You want to stay top of mind for clients, prospects, employees, and partners. But marketing departments don’t always have time to get to important writing tasks.

I’m ready to help. With my Architecture/Engineering/Construction experience, I’m a freelance writer who can help you publicize strategic projects that will help build your brand. Here are a few reasons why I’m the right choice for your firm.

You Need a Writer Who Understands A/E/C Industries

You want a content writer who appreciates the complexities of A/E/C firms and their multidiscipline projects. I spent more than 20 years providing corporate communications, marketing and public relations to enhance strategic goals. And I can do the same for you.

Busy Professionals Benefit from Knowledgeable Writer

Time is of the essence for your technical staff. I get that. Because of my experience, I know how to research projects and efficiently interview staff to get their insights. And what’s more, professionals know I appreciate what they do.

How Have Your Projects Improved Communities?

When I create A/E/C content, I’m looking for the “inside scoop” that will engage readers, whether they’re clients, prospects, partners or recruits. As a former journalist, I know how to tell a good story to build your visibility. Let’s celebrate how your services improve communities.

Uncover Your Hidden Content Treasures

You need to stay top of mind for your clients and prospects. Repurpose your existing content to achieve this goal. Don’t keep this information hidden away in files. Get more use out of your award submittals, project descriptions and presentation slides. I can turn this information into web content, blog posts, and articles that will highlight your expertise and build trust with clients.

Want to learn more? Check out my Bio and Services pages for additional information about me and the types of work I do. I’m certified as a professional services marketer by the Society for Marketing Professional Services.

About Me

I’m a Certified Professional Services Marketer. I work with Architecture/Engineering/Construction industries to create content that promotes your brand and celebrates the value you bring to client communities.

I’ve been looking for good stories that engage readers for my entire professional career.

Weekly Newspapers and Print Shop

After working on a daily newspaper, I became the co-owner of three weekly newspapers and a small print shop. From this experience, I learned how to write copy, take photos, sell ads and manage a business.

Multidiscipline Professional Services Firm

From there, I headed to an award-winning firm that provides engineering, architecture, planning, surveying, and environmental services. In this capacity, I handled a wide variety of corporate communications, marketing, public relations, and internal communications.

Founded Writing Business in 2017

As the owner of Blaize Communications, I work with A/E/C companies to write website content, blog posts, case studies, and articles that celebrate their success stories and engage existing and potential clients.

Unlike most copywriters, I spent more than 20 years in the industry. I understand the strategic business development process and the critical role marketing plays in achieving bottom-line goals.

I enjoy talking with technical professionals. I value their contributions to client communities. I’m a Certified Professional Services Marketer through the Society for Marketing Professional Services and a Certified Case Study Specialist.

See more details about my background here.


Until 2021, I taught drama to elementary students through an after-school program. I also enjoy dancing and take nature photos with my husband. We live in Madison, Wisconsin.

Visit my Portfolio to see and download samples of my work.

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