How to Collaborate With AI to Write Persuasive Case Studies
How will AI impact the creation of case studies for the A/E/C industry? It can help, but writers will still play an essential role in telling a firm’s client success stories.
How Playing an Astronaut Mirrors the Art of Content Creation
The time I discovered that my goals as an astronaut and writer were similar, and why.
How to Maximize the Marketing Value of Case Studies
A client-focused case study is like a treasure chest of content just waiting for Architecture/Engineering/Construction marketers and business developers to pull out appropriate pieces or use the entire document.
Enhance the A/E/C Customer Journey With Storytelling
Combine the power of storytelling with technical expertise, and you’ve got a winning formula that will help you connect with prospects and clients. That’s good news for Architecture/Engineering/Construction firms!
Why I Value Case Studies for Promoting A/E/C Projects
Why am I promoting case studies for Architecture/Engineering/Construction firms? They add the human element to a technically focused market. Case studies feature a happy client who describes a challenge. Then they explain how an A/E/C firm helped them solve it. The...
Use Logic and Empathy to Connect with Your A/E/C Clients
What’s the secret ingredient for connecting with your Architecture/Engineering/Construction (A/E/C) stakeholders? Empathy. You form a deeper human connection by addressing your listeners’ pain points and offering solutions.
How A/E/C Teams Can Successfully Collaborate on Case Studies
case study, also known as a customer success story, offers a happy customer’s insights into what made a project great. Components typically include a customer’s challenge, the firm’s solution, and qualitative or quantitative results.
Turbocharge your Project Narratives with Stories
Add stories to your Architecture/Engineering/Construction project summaries to add interest. Celebrate how your firms made a difference for individuals.
How to Develop a Case Study for Your A/E/C Project
Go beyond your typical Architecture/Engineering/Construction project summary. Follow this six-step process to develop a case study that reveals how you helped a happy client solve a problem.
