Before hiring your firm, potential clients want to know: What is it like to work with you? How have you solved similar challenges? Can they trust your expertise? Third-party verification — directly from your satisfied clients — answers these questions better than any...

How do you stand out in a competitive Architecture/Engineering/Construction market? Client case studies offer a powerful way to showcase your firm’s expertise while building stakeholder trust. These success stories offer benefits for your company, the happy client,...

First impressions matter when you visit an Architecture/Engineering/Construction company’s website. After landing on the home page, visitors often click the About section to learn more about the company’s identity, mission, and values. What will visitors find when...

Are you leveraging the power of storytelling to connect with your Architecture/Engineering/Construction stakeholders? We know prospects want to hire professionals they know, like, and trust. Recruits often seek a firm with a culture that aligns with their beliefs, and...

Consider your next Architecture/Engineering/Construction project interview. How will your team stand out when it's over? Your firm is qualified, but client-focused stories could be a critical differentiator. They can show you've solved similar project challenges in...

How are you connecting with recruits who may be considering joining your Architecture/Engineering/Construction firm? You want to hire diverse employees while also focusing on retaining your existing workforce. Key statistics emphasize the challenges: The National...

What kind of role are you giving clients in your Architecture/Engineering/Construction project summaries? Are your clients given a cameo or supporting role, or are they a star? The answer? It probably depends on the significance of the project and the company’s...

When does your Architecture/Engineering/Construction industry award entry process begin? Ideally, it’s right after you sign the project contract. You’re aware of the many challenges you’ll face and the project’s strategic importance for your firm. Submitting an A/E/C...

The power of a story can transform you. I know. In the last three years, I’ve played three different roles in the local Vacation Bible School (VBS). With the help of amazing sets, costumes, and clever scripts, I’ve become Cam Track, a railroad engineer; Mickey Wey,...

Grief strikes at unexpected times. I strongly felt the loss of my mother when I recently perused the many rows of greeting cards at Walgreens. For the first time, I won’t be buying a Mother’s Day or birthday card for Kathy Schwanz, my mother. She died peacefully on...

How do you share information at your Architecture/Engineering/Construction firm? Are you communicating in an engaging way or simply sharing the latest directive? If you want to capture the attention of your staff, use relevant stories. They’re more likely to be...

Are you creating human connections with your Architecture/Engineering/Construction prospects during the proposal process? Go beyond promoting technical expertise. Discover how social proof and other engaging techniques can help build relationships with prospects and...