How Follow-Up Questions Uncover Better A/E/C Stories
What do Oprah Winfrey and Terry Gross of NPR's Fresh Air have in common? They know how to connect with their interviewees and draw out fascinating stories and unexpected insights. One of their most powerful tools? The follow-up question. Years ago, as a newspaper...
How to Make Every A/E/C Project Story Work Harder
What if the project story you’re writing for your website could also help your firm win work, strengthen client relationships, and attract talented employees? That’s the potential of a well-developed project story. And it often starts with just two conversations. The...
Capture Project Moments That Resonate with Your Clients
When I recently saw The Rattlesnake, a sculpture by Frederic Remington, I was captivated. It shows how a small but powerful rattlesnake can terrify a horse and nearly throw its rider. The snake is barely longer than the horse's hoof, yet the horse twists away from it...
Your A/E/C Firm Knows It Needs Better Stories. Is Anyone Saving Them?
Architecture/Engineering/Construction have stories to tell about their projects and their people. The problem is that many don’t have processes in place to capture those stories and save them for future use. Jason Dittrich, Director of Business Development &...
Create Moments Worth Remembering
Beyond the Boardroom Architecture, engineering, and construction firms have no shortage of serious challenges. Competition, workforce shortages, increasingly complex projects, and the rapid evolution of AI demand attention every day. But strong firms aren't built on...
The Proposal Advantage Most AEC Firms Fail to Capture
Chaos in proposal prep can be a familiar scene. The deadline is looming. The team needs strong client testimonials and a project story that brings experience to life. What follows is a frantic search through emails, folders, and old proposals. Do we have a testimonial...
Photos Capture Moments. Writing Captures Meaning.
Diaries are underrated. Today, we often rely on photos to capture key moments: selfies, fancy meals, beautiful sunsets, t and family milestones. Don’t get me wrong. I love photos. We have a digital display at our house that shows hundreds of family photos from over...
How Do You Pivot When the Unexpected Occurs?
My Sunday morning started out as routine. Then I heard a loud pop—and the bathroom went dark. Just like that, we lost power in two bathrooms, the bedroom, and part of the kitchen. The rest of the house? Still working fine. My husband checked the 1961 fuse box, but...
What Scrabble Taught Me About Creating High-Value Content for A/E/C Firms
When I recently played Scrabble with my son and Hudson, my six-year-old grandson, I didn’t think I would have much trouble. I write for a living, after all. But much to my dismay, I lost my first game by a large margin. I didn’t pay enough attention to the scoring....
Turn Project Experience Into Stories That Set Your Firm Apart
For thousands of years, people have gathered around fires to share stories. Those stories passed along lessons, strengthened relationships, and helped communities make sense of their world. Today, storytelling still serves a similar purpose, especially in business....
Use A/E/C Employee Case Studies to Gain a Competitive Advantage
How are you connecting with recruits who may be considering joining your Architecture/Engineering/Construction firm Today’s A/E/C leaders face a dual challenge: winning work and attracting the people needed to deliver it. At the same time, firms want to hire more...
3 Reasons Why Stories Matter in the Age of AI
Artificial Intelligence (AI) can do a lot, but it still can't tell your Architecture/Engineering/Construction firm's authentic stories. As AI-generated content became more common in 2025, human stories now stand out more—not less. Sharing these stories helps you...