When I recently played Scrabble with my son and Hudson, my six-year-old grandson, I didn’t think I would have much trouble. I write for a living, after all. But much to my dismay, I lost my first game by a large margin. I didn’t pay enough attention to the scoring....

For thousands of years, people have gathered around fires to share stories. Those stories passed along lessons, strengthened relationships, and helped communities make sense of their world. Today, storytelling still serves a similar purpose, especially in business....

How are you connecting with recruits who may be considering joining your Architecture/Engineering/Construction firm Today’s A/E/C leaders face a dual challenge: winning work and attracting the people needed to deliver it. At the same time, firms want to hire more...

Artificial Intelligence (AI) can do a lot, but it still can't tell your Architecture/Engineering/Construction firm's authentic stories. As AI-generated content became more common in 2025, human stories now stand out more—not less. Sharing these stories helps you...

Use testimonials, client stories, and case studies to build trust in an AI-driven world. Are your clients playing a starring role in your project stories—or fading into the background? In the A/E/C industry, technical expertise is expected. What differentiates...

At your next critical client interview, how will you stand out? Expertise gets you in the door. But stories make you memorable and build trust. As Forbes (Jan. 16, 2025) reports, “storytelling fosters collaboration, sparks creativity, and cultivates empathy.” Research...

A great project earns trust. Ongoing communication earns the next one. Are You Still in Business? When my husband and I bought our Montana home in 2021, we needed a lot of the interior painted before moving in. John, the first painter we hired, came recommended and...

Although it was 13 years ago, I still remember how a multidisciplinary firm where I worked celebrated its 50-year milestone. In honor of its incorporation in 1962, the Wisconsin-based company developed a special logo, distributed anniversary shirts, and celebrated its...

There's nothing like putting on an ancient Roman soldier outfit, especially if you're carrying a (fake) sword at your side, to command attention. I discovered that firsthand this year during my role as part of Vacation Bible School (VBS) at a church in Billings,...

As newspaper owners and publishers, Dan Satran, Jr. and I didn’t take a vacation for 10 years. We were writing, editing, and selling ads and printing, all while raising two children in a large rural county in Wisconsin. Despite the challenges, we stayed in business...

Artificial Intelligence (AI) can do a lot, but it still can’t tell your Architecture/Engineering/Construction firm’s authentic stories. These stories forge deeper connections with your clients, prospects, partners, and employees. They go beyond technical expertise to...

We often hear familiar gobbles and clucks outside our Billings, Montana, home. I glance out the window and frequently say, "The turkeys are here." A quick look reveals as many as 15 turkeys hanging out in the neighborhood. We've become used to them. At this time of...