Strategic Content for A/E/C Firms
I help Architecture, Engineering, and Construction industries create powerful marketing messages that increase their visibility.
Architecture, Engineering and Construction Industry Copywriter
If you’re responsible for marketing for an architecture, engineering or construction firm, you know that it’s tough to create strategic content that speaks to your stakeholders.
You want content that builds your credibility with your existing clients, prospects, partners and recruits. But you already must oversee proposal creation, client interviews, conferences, corporate communications and more.
I get it. I’ve spent more than 20 years in the industry and as an industry-focused freelance writer. Unlike most business writers, I understand the complexities of these industries and your diverse audiences.
I can create the engaging content you need.
As an A/E/C copywriter, I can help you reduce your marketing to-do list, while building your brand.
Check out all my services for additional information about the many ways I can support your communication goals.
“I’d highly recommend Leslie Blaize for copywriting. She’s worked closely with me to produce writing on behalf of my company. Leslie is always enthusiastic about the assignments, hits deadlines, and delivers creative copy. She also works well with editing and is responsive and punctual with any corrections. Plus she’s a fun person with a great sense of humor!”
Leslie is an exceptional writer, interviewer, and researcher. But more than that, she takes on a project with enthusiasm and passion. I appreciated how much she helped us with our firm history – treating the narrative with the dignity and respect it deserved.
“At Safe-T-Cover, we provide comprehensive education for our viewers through our frequent blog posts. We’ve been pleased with Leslie Blaize’s writing about technical issues related to our industry, such as future trends for backflow preventers and changing regulations. She writes in-depth blog posts that provide engaging content for our stakeholders. We manufacture industrial enclosures and backflow covers. Leslie is enthusiastic and easy to work with. She connects well with our experts.”
Public Speaking and Events
While a guest on the Markers Take Flight podcast, I talk about the process for developing the versatile marketing tool, a Case Study, and how 1 case study can equal 3 wins for A/E/C firms.
Is A.I. Your Friend or Foe for Your Writing Project? American Marketing Association, Craft Marketing, Madison, Wisconsin Leslie Blaize gave an in-person presentation on the use of AI for creating content. She talked about collaborating effectively with AI while being...
During the presentation, Leslie Blaize, CPSM, explained that 1 Case Study = 3 Wins. She reviewed what steps attendees should follow to develop a case study and explained its main elements: the happy client’s challenge, the A/E/C firm’s solution, and quantitative...
After successfully completing a major Architecture/Engineering/Construction (A/E/C) project, management may share the details with great pride both internally and externally. Teams receive client praise, and end users benefit. But what happens one year later? Three...
I value client-focused case studies because they’re so flexible. You can use the entire document or repurpose its elements into other forms. And here’s another advantage: There are many ways to develop the document for your strategic...
How will AI impact the creation of case studies for the A/E/C industry? It can help, but writers will still play an essential role in telling a firm’s client success stories.