Strategic Content for A/E/C Firms
I help Architecture, Engineering, and Construction industries create powerful marketing messages that increase their visibility.
Architecture, Engineering and Construction Industry Copywriter
If you’re responsible for marketing for an architecture, engineering or construction firm, you know that it’s tough to create strategic content that speaks to your stakeholders.
You want content that builds your credibility with your existing clients, prospects, partners and recruits. But you already must oversee proposal creation, client interviews, conferences, corporate communications and more.
I get it. I’ve spent more than 20 years in the industry and as an industry-focused freelance writer. Unlike most business writers, I understand the complexities of these industries and your diverse audiences.
I can create the engaging content you need.
As an A/E/C copywriter, I can help you reduce your marketing to-do list, while building your brand.
Check out all my services for additional information about the many ways I can support your communication goals.
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Content Writing
Web Content, Blog Posts, Whitepapers,
Press Releases, Articles for Industry Publications and more.
Case Study Creation
I create case studies that show you are solving your client’s challenges.
Public Relations
Media Relations
Public Relations Pitches
Corporate Communications
Testimonials
“I’d highly recommend Leslie Blaize for copywriting. She’s worked closely with me to produce writing on behalf of my company. Leslie is always enthusiastic about the assignments, hits deadlines, and delivers creative copy. She also works well with editing and is responsive and punctual with any corrections. Plus she’s a fun person with a great sense of humor!”
Leslie is an exceptional writer, interviewer, and researcher. But more than that, she takes on a project with enthusiasm and passion. I appreciated how much she helped us with our firm history – treating the narrative with the dignity and respect it deserved.
“At Safe-T-Cover, we provide comprehensive education for our viewers through our frequent blog posts. We’ve been pleased with Leslie Blaize’s writing about technical issues related to our industry, such as future trends for backflow preventers and changing regulations. She writes in-depth blog posts that provide engaging content for our stakeholders. We manufacture industrial enclosures and backflow covers. Leslie is enthusiastic and easy to work with. She connects well with our experts.”
Public Speaking and Events
How to Use Case Studies to Gain a Competitive Advantage …With a Little Help from AI
Generative Artificial Intelligence (AI) can do a lot, but it can’t tell your Architecture/Engineering/Construction firm’s authentic stories. Leslie Blaize encourages firms to incorporate company stories into their marketing collateral to gain a competitive advantage...
How to Use Case Studies to Demonstrate Your Firm’s Commitment to Diversity and Inclusion
Society for Marketing Professional Services Women + A/E/C Virtual Symposium. Celebrate Women’s History Month with us! We extend this invitation beyond marketers and business developers to architects, project managers, contractors, CEOs, human resource professionals,...
How to Develop Client-Focused Case Studies…With Little Help from AI.
Leslie Blaize, a Certified Professional Services Marketer, will describe how to use client-focused case studies to highlight the human interest angle of A/E/C projects. Through the voice of happy clients, these success stories offer a valuable third-party perspective...
Recent Articles
Build Trust and Engagement in A/E/C Project Interviews With Client Stories
Consider your next Architecture/Engineering/Construction project interview. How will your team stand out when it's over? Your firm is qualified, but client-focused stories could be a critical differentiator. They can show you've solved similar project challenges in...
Are Employee Stories Part of Your A/E/C Recruiting Efforts?
How are you connecting with recruits who may be considering joining your Architecture/Engineering/Construction firm? You want to hire diverse employees while also focusing on retaining your existing workforce. Key statistics emphasize the challenges: The National...
3 Ways to Leverage Client Voices to Differentiate Your A/E/C Firm
What kind of role are you giving clients in your Architecture/Engineering/Construction project summaries? Are your clients given a cameo or supporting role, or are they a star? The answer? It probably depends on the significance of the project and the company’s...
