Strategic Content for A/E/C Firms
I help Architecture, Engineering, and Construction industries create powerful marketing messages that increase their visibility.
Architecture, Engineering and Construction Industry Copywriter
If you’re responsible for marketing for an architecture, engineering or construction firm, you know that it’s tough to create strategic content that speaks to your stakeholders.
You want content that builds your credibility with your existing clients, prospects, partners and recruits. But you already must oversee proposal creation, client interviews, conferences, corporate communications and more.
I get it. I’ve spent more than 20 years in the industry and as an industry-focused freelance writer. Unlike most business writers, I understand the complexities of these industries and your diverse audiences.
I can create the engaging content you need.
As an A/E/C copywriter, I can help you reduce your marketing to-do list, while building your brand.
Check out all my services for additional information about the many ways I can support your communication goals.
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Content Writing
Web Content, Blog Posts, Whitepapers,
Press Releases, Articles for Industry Publications and more.
Case Study Creation
I create case studies that show you are solving your client’s challenges.
Public Relations
Media Relations
Public Relations Pitches
Corporate Communications
Testimonials
“I’d highly recommend Leslie Blaize for copywriting. She’s worked closely with me to produce writing on behalf of my company. Leslie is always enthusiastic about the assignments, hits deadlines, and delivers creative copy. She also works well with editing and is responsive and punctual with any corrections. Plus she’s a fun person with a great sense of humor!”
Leslie is an exceptional writer, interviewer, and researcher. But more than that, she takes on a project with enthusiasm and passion. I appreciated how much she helped us with our firm history – treating the narrative with the dignity and respect it deserved.
“At Safe-T-Cover, we provide comprehensive education for our viewers through our frequent blog posts. We’ve been pleased with Leslie Blaize’s writing about technical issues related to our industry, such as future trends for backflow preventers and changing regulations. She writes in-depth blog posts that provide engaging content for our stakeholders. We manufacture industrial enclosures and backflow covers. Leslie is enthusiastic and easy to work with. She connects well with our experts.”
Public Speaking and Events
Why Storytelling Is Broken in AEC (and How to Fix It)
In this episode of Breaking BizDev, Leslie Blaize talks about why stories matter in this age of AI. Client stories create emotional connections with Architecture/Engineering/Construction stakeholders. They also provide valuable social proof. Leslie reviewed the...
Why Case Studies Matter More Than Ever
On the AEC Marketing for Principals podcast, Leslie Blaize discussed the power of storytelling in Architecture/Engineering/Construction with host Katie Marketing. They discussed how case studies help position firms as a trusted partner. Leslie also offered advice on...
How Blaize Uses Linkedin to Magnify Her Brand
Ilise Benun invited me to speak about “How to get clients on Linkedin” on her Marketing Mentor Podcast. I talked about the value of my Linkedin newsletter and profile for building my brand and my other outreach efforts.
Recent Articles
Stand Out in A/E/C Interviews With Client Stories
At your next critical client interview, how will you stand out? Expertise gets you in the door. But stories make you memorable and build trust. As Forbes (Jan. 16, 2025) reports, “storytelling fosters collaboration, sparks creativity, and cultivates empathy.” Research...
A Tale of Two Painters: Why Ongoing Communication Wins Repeat Work
A great project earns trust. Ongoing communication earns the next one. Are You Still in Business? When my husband and I bought our Montana home in 2021, we needed a lot of the interior painted before moving in. John, the first painter we hired, came recommended and...
Use A/E/C Milestones to Build Your Brand
Although it was 13 years ago, I still remember how a multidisciplinary firm where I worked celebrated its 50-year milestone. In honor of its incorporation in 1962, the Wisconsin-based company developed a special logo, distributed anniversary shirts, and celebrated its...
