Strategic Content for A/E/C Firms
I help Architecture, Engineering, and Construction industries create powerful marketing messages that increase their visibility.
Architecture, Engineering and Construction Industry Copywriter
If you’re responsible for marketing for an architecture, engineering or construction firm, you know that it’s tough to create strategic content that speaks to your stakeholders.
You want content that builds your credibility with your existing clients, prospects, partners and recruits. But you already must oversee proposal creation, client interviews, conferences, corporate communications and more.
I get it. I’ve spent more than 20 years in the industry and as an industry-focused freelance writer. Unlike most business writers, I understand the complexities of these industries and your diverse audiences.
I can create the engaging content you need.
As an A/E/C copywriter, I can help you reduce your marketing to-do list, while building your brand.
Check out all my services for additional information about the many ways I can support your communication goals.
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Content Writing
Web Content, Blog Posts, Whitepapers,
Press Releases, Articles for Industry Publications and more.
Case Study Creation
I create case studies that show you are solving your client’s challenges.
Public Relations
Media Relations
Public Relations Pitches
Corporate Communications
Testimonials
“I’d highly recommend Leslie Blaize for copywriting. She’s worked closely with me to produce writing on behalf of my company. Leslie is always enthusiastic about the assignments, hits deadlines, and delivers creative copy. She also works well with editing and is responsive and punctual with any corrections. Plus she’s a fun person with a great sense of humor!”
Leslie is an exceptional writer, interviewer, and researcher. But more than that, she takes on a project with enthusiasm and passion. I appreciated how much she helped us with our firm history – treating the narrative with the dignity and respect it deserved.
“At Safe-T-Cover, we provide comprehensive education for our viewers through our frequent blog posts. We’ve been pleased with Leslie Blaize’s writing about technical issues related to our industry, such as future trends for backflow preventers and changing regulations. She writes in-depth blog posts that provide engaging content for our stakeholders. We manufacture industrial enclosures and backflow covers. Leslie is enthusiastic and easy to work with. She connects well with our experts.”
Public Speaking and Events
How to Capture Project Stories and Social Proof Before They Disappear.
On Aug. 5, 2026, Leslie Blaize presented to SMPS Maryland about How to Capture Project Stories and Social Proof Before They Disappear. In this Art of Marketing session, Blaize shared practical strategies for capturing project stories while they’re still fresh....
How to Use A/E/C Case Studies to Gain Competitive Advantage
I presented at the SMPS Wisconsin virtual program, How to Use A/E/C Case Studies to Gain Competitive Advantage, on March 4, 2026. This session explored how A/E/C firms can transform project experience into compelling case studies that clarify expertise, strengthen...
SMPS Wisconsin virtual program: March 4
How to Use A/E/C Case Studies to Gain Competitive Advantage I presented at the SMPS Wisconsin virtual program, How to Use A/E/C Case Studies to Gain Competitive Advantage, on March 4, 2026, from 12:00–1:00 PM CST. This session explored how A/E/C firms can transform...
Recent Articles
How Follow-Up Questions Uncover Better A/E/C Stories
What do Oprah Winfrey and Terry Gross of NPR's Fresh Air have in common? They know how to connect with their interviewees and draw out fascinating stories and unexpected insights. One of their most powerful tools? The follow-up question. Years ago, as a newspaper...
How to Make Every A/E/C Project Story Work Harder
What if the project story you’re writing for your website could also help your firm win work, strengthen client relationships, and attract talented employees? That’s the potential of a well-developed project story. And it often starts with just two conversations. The...
Capture Project Moments That Resonate with Your Clients
When I recently saw The Rattlesnake, a sculpture by Frederic Remington, I was captivated. It shows how a small but powerful rattlesnake can terrify a horse and nearly throw its rider. The snake is barely longer than the horse's hoof, yet the horse twists away from it...