Strategic Content for A/E/C Firms
I help Architecture, Engineering, and Construction industries create powerful marketing messages that increase their visibility.
Architecture, Engineering and Construction Industry Copywriter
If you’re responsible for marketing for an architecture, engineering or construction firm, you know that it’s tough to create strategic content that speaks to your stakeholders.
You want content that builds your credibility with your existing clients, prospects, partners and recruits. But you already must oversee proposal creation, client interviews, conferences, corporate communications and more.
I get it. I’ve spent more than 20 years in the industry and as an industry-focused freelance writer. Unlike most business writers, I understand the complexities of these industries and your diverse audiences.
I can create the engaging content you need.
As an A/E/C copywriter, I can help you reduce your marketing to-do list, while building your brand.
Check out all my services for additional information about the many ways I can support your communication goals.
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Content Writing
Web Content, Blog Posts, Whitepapers,
Press Releases, Articles for Industry Publications and more.
Case Study Creation
I create case studies that show you are solving your client’s challenges.
Public Relations
Media Relations
Public Relations Pitches
Corporate Communications
Testimonials
“I’d highly recommend Leslie Blaize for copywriting. She’s worked closely with me to produce writing on behalf of my company. Leslie is always enthusiastic about the assignments, hits deadlines, and delivers creative copy. She also works well with editing and is responsive and punctual with any corrections. Plus she’s a fun person with a great sense of humor!”
Leslie is an exceptional writer, interviewer, and researcher. But more than that, she takes on a project with enthusiasm and passion. I appreciated how much she helped us with our firm history – treating the narrative with the dignity and respect it deserved.
“At Safe-T-Cover, we provide comprehensive education for our viewers through our frequent blog posts. We’ve been pleased with Leslie Blaize’s writing about technical issues related to our industry, such as future trends for backflow preventers and changing regulations. She writes in-depth blog posts that provide engaging content for our stakeholders. We manufacture industrial enclosures and backflow covers. Leslie is enthusiastic and easy to work with. She connects well with our experts.”
Public Speaking and Events
How Blaize Uses Linkedin to Magnify Her Brand
Ilise Benun invited me to speak about “How to get clients on Linkedin” on her Marketing Mentor Podcast. I talked about the value of my Linkedin newsletter and profile for building my brand and my other outreach efforts.
How to Use Case Studies to Gain a Competitive Advantage …With a Little Help from AI
Generative Artificial Intelligence (AI) can do a lot, but it can’t tell your Architecture/Engineering/Construction firm’s authentic stories. Leslie Blaize encourages firms to incorporate company stories into their marketing collateral to gain a competitive advantage...
How to Use Case Studies to Demonstrate Your Firm’s Commitment to Diversity and Inclusion
Society for Marketing Professional Services Women + A/E/C Virtual Symposium. Celebrate Women’s History Month with us! We extend this invitation beyond marketers and business developers to architects, project managers, contractors, CEOs, human resource professionals,...
Recent Articles
What Newspaper Publishing Taught Me About Earning Trust—Lessons for A/E/C Firms
As newspaper owners and publishers, Dan Satran, Jr. and I didn’t take a vacation for 10 years. We were writing, editing, and selling ads and printing, all while raising two children in a large rural county in Wisconsin. Despite the challenges, we stayed in business...
3 Ways Storytelling Helps Your A/E/C Firm Stand Out
Artificial Intelligence (AI) can do a lot, but it still can’t tell your Architecture/Engineering/Construction firm’s authentic stories. These stories forge deeper connections with your clients, prospects, partners, and employees. They go beyond technical expertise to...
What Turkeys Can Teach A/E/C Firms About Visibility
We often hear familiar gobbles and clucks outside our Billings, Montana, home. I glance out the window and frequently say, "The turkeys are here." A quick look reveals as many as 15 turkeys hanging out in the neighborhood. We've become used to them. At this time of...
