I help Architecture, Engineering, and Construction industries create powerful marketing messages that increase their visibility.
Architecture, Engineering and Construction Industry Copywriter
If you’re responsible for marketing for an architecture, engineering or construction firm, you know that it’s tough to create strategic content that speaks to your stakeholders.
You want content that builds your credibility with your existing clients, prospects, partners and recruits. But you already must oversee proposal creation, client interviews, conferences, corporate communications and more.
I get it. I’ve spent more than 20 years in the industry and as an industry-focused freelance writer. Unlike most business writers, I understand the complexities of these industries and your diverse audiences.
I can create the engaging content you need.
How I Will Help You
I create diverse content to enhance your firm’s brand and promote your services, adapting to match your style and brand voice. I can coordinate with your internal marketing department to create a steady stream of insightful content.
Popular writing services for architecture, engineering and construction firms:
- Blog posts and bylined articles that demonstrate your thought leadership.
- Website copy designed to answer your readers’ questions and highlight your expertise.
- Case studies that demonstrate how you solved your clients’ challenges.
- Newsletters that engage your key audiences, including clients and prospects.
- Press releases announcing project wins and company news.
- White papers that inform and educate readers (includes planning, researching and writing.)
- Professional nature photography to enhance your website and collateral.
Don’t see your project type listed here? Contact me so that we can discuss it. I’ll let you know right away if I’m a good fit for the project.
As an A/E/C copywriter, I can help you reduce your marketing to-do list, while building your brand.
Check out all my services for additional information about the many ways I can support your communication goals.
Web Content, Blog Posts, Whitepapers,
Press Releases, Articles for Industry Publications and more.
Case Study Creation
I create case studies that show you are solving your client’s challenges.
Public Relations Pitches
“I’d highly recommend Leslie Blaize for copywriting. She’s worked closely with me to produce writing on behalf of my company. Leslie is always enthusiastic about the assignments, hits deadlines, and delivers creative copy. She also works well with editing and is responsive and punctual with any corrections. Plus she’s a fun person with a great sense of humor!”
“I worked with Leslie on a variety of projects at MSA Professional Services. We collaborated on the development of successful abstract proposals for key industry conferences, industry award submittals and public relations announcing the formation of Aerial Solutions, a new service line for the firm. With her help, we’ve published articles in the “Cityscape” magazine for the Iowa League of Cities. I appreciate her enthusiasm for the subject matter, whether it’s urban planning or Small Unmanned Aircraft Systems (sUAS), typically known as drones. She was passionate about telling MSA’s story of how our teams work together to improve communities.”
Leslie is an exceptional writer, interviewer, and researcher. But more than that, she takes on a project with enthusiasm and passion. I appreciated how much she helped us with our firm history – treating the narrative with the dignity and respect it deserved.
“It’s been a pleasure to collaborate with Leslie Blaize on case studies and a blog post on detention-grade security system design for Mead & Hunt’s website. She’s enthusiastic about my projects and the goals of security system upgrade and replacement projects which benet the inmates, public, and staff at detention facilities. I enjoy talking with her and explaining a project’s key elements. She then creates accurate and engaging narratives that explain how these security design projects are increasing efciency and safety for users.”
“At Safe-T-Cover, we provide comprehensive education for our viewers through our frequent blog posts. We’ve been pleased with Leslie Blaize’s writing about technical issues related to our industry, such as future trends for backflow preventers and changing regulations. She writes in-depth blog posts that provide engaging content for our stakeholders. We manufacture industrial enclosures and backflow covers. Leslie is enthusiastic and easy to work with. She connects well with our experts.”
It was a pleasure to work with Leslie on my new website. She wrote engaging content that aligned with my goals. She made suggestions to improve the readability of the copy and used keywords for better search engine optimization. She also worked with me to develop my theme: Connect. Collaborate. Conquer. Leslie was always willing to help and frequently offered great ideas for my consideration.
Why I Value Case Studies for Promoting A/E/C Projects
Why am I promoting case studies for Architecture/Engineering/Construction firms? They add the human element to a technically focused market. Case studies feature a happy client who describes a challenge. Then they explain how an A/E/C firm helped them solve it. The...
Use Logic and Empathy to Connect with Your A/E/C Clients
What’s the secret ingredient for connecting with your Architecture/Engineering/Construction (A/E/C) stakeholders? Empathy. You form a deeper human connection by addressing your listeners’ pain points and offering solutions.
How A/E/C Teams Can Successfully Collaborate on Case Studies
case study, also known as a customer success story, offers a happy customer’s insights into what made a project great. Components typically include a customer’s challenge, the firm’s solution, and qualitative or quantitative results.