Speaking and Events
Need a Speaker Who Specializes in A/E/C Content Creation?
Since 2020, I’ve promoted the untapped potential of client-focused case studies within the Architecture/Engineering/Construction industry. And now, with the popularity of AI-created content, human stories stand out more than ever.
After I became a case study specialist, I discovered that most A/E/C firms don’t use client-focused case studies. That’s when I decided that my mission would be to promote this marketing tool. There are so many good stories to tell that go beyond the amazing technical solutions developed by professionals.
I created A/E/C Connect in 2022, a monthly LinkedIn newsletter focusing on case studies and storytelling. I’ve also appeared on podcasts and have spoken on the topic in person and online.
In addition, I’ve addressed the benefits and pitfalls of using AI for content creation. It can be both your friend and foe!
I’m available to speak in person or online about how to develop client-focused case studies for the A/E/C industry and the advantages and pitfalls of using AI when creating content.
For More Information
Contact me at blaizecommunications@gmail.com if you want to know more about the value of case studies and how to collaborate with AI as your writing assistant. I look forward to sharing my experiences and encouraging members of the A/E/C industry to create content that will amplify their brands.
Speaking Schedule
August 2026
On Aug. 5, Leslie Blaize will present to SMPS Maryland about How to Capture Project Stories and Social Proof Before They Disappear.
In this Art of Marketing session, slated from 12 to 1:30 p.m. ET, Blaize will share practical strategies for capturing project stories while they’re still fresh. Those stories can then be transformed into marketing assets that support business development, recruiting, client relationships, proposals, and long-term visibility.
Participants will learn how to gather deeper insights from project managers and clients and uncover compelling human-centered narratives. That content can be repurposed into testimonials, client success stories, proposal content, recruiting materials, social media posts, award submissions, and project updates. Learn more here.
Recent Appearances
How to Use A/E/C Case Studies to Gain Competitive Advantage
I presented at the SMPS Wisconsin virtual program, How to Use A/E/C Case Studies to Gain Competitive Advantage, on March 4, 2026. This session explored how A/E/C firms can transform project experience into compelling case studies that clarify expertise, strengthen...
Why Storytelling Is Broken in AEC (and How to Fix It)
In this episode of Breaking BizDev, Leslie Blaize talks about why stories matter in this age of AI. Client stories create emotional connections with Architecture/Engineering/Construction stakeholders. They also provide valuable social proof. Leslie reviewed the...
Why Case Studies Matter More Than Ever
On the AEC Marketing for Principals podcast, Leslie Blaize discussed the power of storytelling in Architecture/Engineering/Construction with host Katie Marketing. They discussed how case studies help position firms as a trusted partner. Leslie also offered advice on...
Leslie Blaize gave an energetic and informative speech regarding the pros and cons of content creation using AI. She combined her personal experience and advice from industry experts. She provided relevant information that addressed the concerns of using AI while generating plenty of open discussion with our Craft Marketing audience, made up of marketing directors, managers, owners, business developers and others.
Previous Events
Developing Great Case Studies & Using AI To Help
Leslie Blaize talked with Frank Lippert and Deidre Booth, hosts of the Professional Services Marketing Show podcast. She explained the value of developing client-focused case studies for the Architecture/Engineering/Construction industry. Human-centric content is more...
How to Use Content to Stand Out in an AI World
Authentic human storytelling has become even more critical as more content is AI-generated. A presentation for the Society for Marketing Professional Services Idaho, virtual program.
How to Develop an A/E/C Case Study
During the presentation, Leslie Blaize, CPSM, explained that 1 Case Study = 3 Wins. She reviewed what steps attendees should follow to develop a case study and explained its main elements: the happy client’s challenge, the A/E/C firm’s solution, and quantitative...