Speaking and Events
Need a Speaker Who Specializes in A/E/C Content Creation?
Since 2020, I’ve promoted the untapped potential of client-focused case studies within the Architecture/Engineering/Construction industry. And now, with the popularity of AI-created content, human stories stand out more than ever.
After I became a case study specialist, I discovered that most A/E/C firms don’t use client-focused case studies. That’s when I decided that my mission would be to promote this marketing tool. There are so many good stories to tell that go beyond the amazing technical solutions developed by professionals.
I created A/E/C Connect in 2022, a monthly LinkedIn newsletter focusing on case studies and storytelling. I’ve also appeared on podcasts and have spoken on the topic in person and online.
In addition, I’ve addressed the benefits and pitfalls of using AI for content creation. It can be both your friend and foe!
I’m available to speak in person or online about how to develop client-focused case studies for the A/E/C industry and the advantages and pitfalls of using AI when creating content.
For More Information
Contact me at email@example.com if you want to know more about the value of case studies and how to collaborate with AI as your writing assistant. I look forward to sharing my experiences and encouraging members of the A/E/C industry to create content that will amplify their brands.
Stand Out in an AI World with Client-Focused Case Studies October 18, 2023 on the Marketers Take Flight podcast by AEC Marketing Strategies. Episode description: Leslie Blaize, certified professional services marketer and case study specialist, shares how 1 Case Study...
Is A.I. Your Friend or Foe for Your Writing Project? American Marketing Association, Craft Marketing, Madison, Wisconsin Leslie Blaize gave an in-person presentation on the use of AI for creating content. She talked about collaborating effectively with AI while being...
During the presentation, Leslie Blaize, CPSM, explained that 1 Case Study = 3 Wins. She reviewed what steps attendees should follow to develop a case study and explained its main elements: the happy client’s challenge, the A/E/C firm’s solution, and quantitative...
Leslie Blaize gave an energetic and informative speech regarding the pros and cons of content creation using AI. She combined her personal experience and advice from industry experts. She provided relevant information that addressed the concerns of using AI while generating plenty of open discussion with our Craft Marketing audience, made up of marketing directors, managers, owners, business developers and others.
Coming in 2024
Jan. 16, 2024, 2 p.m. – 3 p.m. MST: How to Use Content to Stand Out in an AI World
Society for Marketing Professional Services Idaho, virtual program
Authentic human storytelling has become even more critical as more content is AI-generated. AI can perform many tasks to save marketers time and money. However, it cannot tell stories, link ideas to show trends and add industry insights to your content. AI can help with the process, but you still need the human touch.
Leslie Blaize, CPSM, will explain how you can leverage generative AI as a tool for creating compelling content that differentiates your firm. But beware! As your writing partner, AI can be your friend or foe. Blaize will offer practical tips for maximizing the benefits of AI while avoiding its limitations.
Feb. 8, 2024: 12 p.m. – 1 p.m. ET: How to Develop Client-Focused Case Studies — With a Little Help from AI.
A/E/C Marketing Pros: Master Class with Leslie Blaize
Leslie Blaize, a Certified Professional Services Marketer, will describe how to use client-focused case studies to highlight the human interest angle of A/E/C projects. Through the voice of happy clients, these success stories offer a valuable third-party perspective about how firms solved project challenges. That’s helpful information for prospects who need future services.
Blaize, a case study specialist, will explain how 1 Case Study = 3 Wins. In the presentation, she’ll also review a six-step process for developing a case study for an A/E/C firm. Initial steps begin with project selection and getting permission from the happy client. Other actions include writing the case study, getting approval, designing the document and promoting it.
She’ll reveal the three main elements of a case study: the happy client’s challenge, the A/E/C firm’s solution and quantitative and/or qualitative results.
In addition, she’ll explain how case study writers can use generative Artificial Intelligence to identify prospect challenges, create an outline, edit content and recommend headlines.
Attendees will receive a worksheet that reviews the six-step process, offers critical questions to ask happy clients, and ideas for promoting the case study.
This class is available for members of the AEC Marketing Pros community. For more information, go to: https://www.marketerstakeflight.com/shop/.
Host Keelin Cox chats with Leslie Blaize about case studies and why Architecture/Engineering/Construction firms should write them.
Jan. 22, 2021 In this video, Leslie Blaize talks with Faith Dey of Live Well Video about the value of case studies. Leslie reviews how 1 Case Study = 3 Wins. The winners are the organizations, happy clients and prospects. Case studies describe a project’s challenge,...
This video explores why case studies are so powerful and how to leverage them.