Speaking and Events
Need a Speaker Who Specializes in A/E/C Content Creation?
Since 2020, I’ve promoted the untapped potential of client-focused case studies within the Architecture/Engineering/Construction industry. And now, with the popularity of AI-created content, human stories stand out more than ever.
After I became a case study specialist, I discovered that most A/E/C firms don’t use client-focused case studies. That’s when I decided that my mission would be to promote this marketing tool. There are so many good stories to tell that go beyond the amazing technical solutions developed by professionals.
I created A/E/C Connect in 2022, a monthly LinkedIn newsletter focusing on case studies and storytelling. I’ve also appeared on podcasts and have spoken on the topic in person and online.
In addition, I’ve addressed the benefits and pitfalls of using AI for content creation. It can be both your friend and foe!
I’m available to speak in person or online about how to develop client-focused case studies for the A/E/C industry and the advantages and pitfalls of using AI when creating content.
For More Information
Contact me at blaizecommunications@gmail.com if you want to know more about the value of case studies and how to collaborate with AI as your writing assistant. I look forward to sharing my experiences and encouraging members of the A/E/C industry to create content that will amplify their brands.
Speaking Schedule
Coming in 2024
Recent Appearances
How to Use Case Studies to Gain a Competitive Advantage …With a Little Help from AI
Generative Artificial Intelligence (AI) can do a lot, but it can’t tell your Architecture/Engineering/Construction firm’s authentic stories. Leslie Blaize encourages firms to incorporate company stories into their marketing collateral to gain a competitive advantage...
How to Use Case Studies to Demonstrate Your Firm’s Commitment to Diversity and Inclusion
Society for Marketing Professional Services Women + A/E/C Virtual Symposium. Celebrate Women’s History Month with us! We extend this invitation beyond marketers and business developers to architects, project managers, contractors, CEOs, human resource professionals,...
How to Develop Client-Focused Case Studies…With Little Help from AI.
Leslie Blaize, a Certified Professional Services Marketer, will describe how to use client-focused case studies to highlight the human interest angle of A/E/C projects. Through the voice of happy clients, these success stories offer a valuable third-party perspective...
Leslie Blaize gave an energetic and informative speech regarding the pros and cons of content creation using AI. She combined her personal experience and advice from industry experts. She provided relevant information that addressed the concerns of using AI while generating plenty of open discussion with our Craft Marketing audience, made up of marketing directors, managers, owners, business developers and others.
Previous Events
Developing Great Case Studies & Using AI To Help
Leslie Blaize talked with Frank Lippert and Deidre Booth, hosts of the Professional Services Marketing Show podcast. She explained the value of developing client-focused case studies for the Architecture/Engineering/Construction industry. Human-centric content is more...
How to Use Content to Stand Out in an AI World
Authentic human storytelling has become even more critical as more content is AI-generated. A presentation for the Society for Marketing Professional Services Idaho, virtual program.
How to Develop an A/E/C Case Study
During the presentation, Leslie Blaize, CPSM, explained that 1 Case Study = 3 Wins. She reviewed what steps attendees should follow to develop a case study and explained its main elements: the happy client’s challenge, the A/E/C firm’s solution, and quantitative...
