Speaking and Events
Need a Speaker Who Specializes in A/E/C Content Creation?
Since 2020, I’ve promoted the untapped potential of client-focused case studies within the Architecture/Engineering/Construction industry. And now, with the popularity of AI-created content, human stories stand out more than ever.
After I became a case study specialist, I discovered that most A/E/C firms don’t use client-focused case studies. That’s when I decided that my mission would be to promote this marketing tool. There are so many good stories to tell that go beyond the amazing technical solutions developed by professionals.
I created A/E/C Connect in 2022, a monthly LinkedIn newsletter focusing on case studies and storytelling. I’ve also appeared on podcasts and have spoken on the topic in person and online.
In addition, I’ve addressed the benefits and pitfalls of using AI for content creation. It can be both your friend and foe!
I’m available to speak in person or online about how to develop client-focused case studies for the A/E/C industry and the advantages and pitfalls of using AI when creating content.
For More Information
Contact me at blaizecommunications@gmail.com if you want to know more about the value of case studies and how to collaborate with AI as your writing assistant. I look forward to sharing my experiences and encouraging members of the A/E/C industry to create content that will amplify their brands.
Speaking Schedule
March 2026
I’ll be presenting at the SMPS Wisconsin virtual program, How to Use A/E/C Case Studies to Gain Competitive Advantage, on March 4, 2026, from 12:00–1:00 PM CST. This session explores how A/E/C firms can transform project experience into compelling case studies that clarify expertise, strengthen proposals, and support business development efforts.
If you’re part of the A/E/C industry and looking to sharpen how your firm communicates its value, I hope you’ll consider joining us. You can find full details and registration information on the SMPS Wisconsin event page.
Recent Appearances
Developing Great Case Studies & Using AI To Help
Leslie Blaize talked with Frank Lippert and Deidre Booth, hosts of the Professional Services Marketing Show podcast. She explained the value of developing client-focused case studies for the Architecture/Engineering/Construction industry. Human-centric content is more...
How to Use Content to Stand Out in an AI World
Jan. 16, 2024, 2 p.m. - 3 p.m. MST: How to Use Content to Stand Out in an AI World Society for Marketing Professional Services Idaho, virtual program Authentic human storytelling has become even more critical as more content is AI-generated. AI can perform many tasks...
Marketers Take Flight podcast
Stand Out in an AI World with Client-Focused Case Studies October 18, 2023 on the Marketers Take Flight podcast by AEC Marketing Strategies. Episode description: Leslie Blaize, certified professional services marketer and case study specialist, shares how 1 Case Study...
Leslie Blaize gave an energetic and informative speech regarding the pros and cons of content creation using AI. She combined her personal experience and advice from industry experts. She provided relevant information that addressed the concerns of using AI while generating plenty of open discussion with our Craft Marketing audience, made up of marketing directors, managers, owners, business developers and others.
Previous Events
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