AEC Marketeer, Episode 33
Making the Case for Case Studies with Leslie Blaize
Host Keelin Cox chats with Leslie Blaize about case studies and why Architecture/Engineering/Construction firms should write them. Leslie discussed how case studies are one way professional services firms can differentiate themselves. They help provide a high-level form of social proof.
Leslie also talked about the process for preparing a client-focused case study. Leslie is a certified professional services marketer and case studies specialist.Listen Here