Speaking and Events

Need a Speaker Who Specializes in A/E/C Content Creation?


Leslie presenting in Madison WisconsinSince 2020, I’ve promoted the untapped potential of client-focused case studies within the Architecture/Engineering/Construction industry. And now, with the popularity of AI-created content, human stories stand out more than ever.

After I became a case study specialist, I discovered that most A/E/C firms don’t use client-focused case studies. That’s when I decided that my mission would be to promote this marketing tool. There are so many good stories to tell that go beyond the amazing technical solutions developed by professionals.

I created A/E/C Connect in 2022, a monthly LinkedIn newsletter focusing on case studies and storytelling. I’ve also appeared on podcasts and have spoken on the topic in person and online.

In addition, I’ve addressed the benefits and pitfalls of using AI for content creation. It can be both your friend and foe!

I’m available to speak in person or online about how to develop client-focused case studies for the A/E/C industry and the advantages and pitfalls of using AI when creating content.


For More Information

Contact me at blaizecommunications@gmail.com if you want to know more about the value of case studies and how to collaborate with AI as your writing assistant. I look forward to sharing my experiences and encouraging members of the A/E/C industry to create content that will amplify their brands.


Recent Appearances

Making the Case for Case Studies on AEC Marketeer

Making the Case for Case Studies on AEC Marketeer

AEC Marketeer, Episode 33 Making the Case for Case Studies with Leslie Blaize Host Keelin Cox chats with Leslie Blaize about case studies and why Architecture/Engineering/Construction firms should write them. Leslie discussed how case studies are one way professional...

LinkedIn Lessons: Case Studies with Leslie Blaize

Jan. 22, 2021 In this video, Leslie Blaize talks with Faith Dey of Live Well Video about the value of case studies. Leslie reviews how 1 Case Study = 3 Wins. The winners are the organizations, happy clients and prospects. Case studies describe a project’s challenge,...

Tidbit Tuesday with Elise Chan

Tidbit Tuesday with Elise Chan

Aug. 25, 2020: Tidbit Tuesday with Elise Chan This video explores why case studies are so powerful and how to leverage them. Leslie Blaize talks about the triple win of 1 Case Study = 3 Wins. https://youtu.be/oZtWQu2HtMI?si=T8RiWb7vJzllkQZZ

Leslie Blaize gave an energetic and informative speech regarding the pros and cons of content creation using AI. She combined her personal experience and advice from industry experts. She provided relevant information that addressed the concerns of using AI while generating plenty of open discussion with our Craft Marketing audience, made up of marketing directors, managers, owners, business developers and others.

Jessica Wagner

VP, Programming, AMA Madison

Speaking Schedule 

Coming in 2024

Jan. 16, 2024, 2 p.m. – 3 p.m. MST: How to Use Content to Stand Out in an AI World

Society for Marketing Professional Services Idaho, virtual program

Authentic human storytelling has become even more critical as more content is AI-generated. AI can perform many tasks to save marketers time and money. However, it cannot tell stories, link ideas to show trends and add industry insights to your content. AI can help with the process, but you still need the human touch.

Leslie Blaize, CPSM, will explain how you can leverage generative AI as a tool for creating compelling content that differentiates your firm. But beware! As your writing partner, AI can be your friend or foe. Blaize will offer practical tips for maximizing the benefits of AI while avoiding its limitations.

Register at https://smpsidaho.org/meetinginfo.php?id=44&ts=1696004737.

Feb. 8, 2024: 12 p.m. – 1 p.m. ET: How to Develop Client-Focused Case Studies — With a Little Help from AI.

A/E/C Marketing Pros: Master Class with Leslie Blaize

Leslie Blaize, a Certified Professional Services Marketer, will describe how to use client-focused case studies to highlight the human interest angle of A/E/C projects. Through the voice of happy clients, these success stories offer a valuable third-party perspective about how firms solved project challenges. That’s helpful information for prospects who need future services.

Blaize, a case study specialist, will explain how 1 Case Study = 3 Wins. In the presentation, she’ll also review a six-step process for developing a case study for an A/E/C firm. Initial steps begin with project selection and getting permission from the happy client. Other actions include writing the case study, getting approval, designing the document and promoting it.

She’ll reveal the three main elements of a case study: the happy client’s challenge, the A/E/C firm’s solution and quantitative and/or qualitative results.

In addition, she’ll explain how case study writers can use generative Artificial Intelligence to identify prospect challenges, create an outline, edit content and recommend headlines.

Attendees will receive a worksheet that reviews the six-step process, offers critical questions to ask happy clients, and ideas for promoting the case study.

This class is available for members of the AEC Marketing Pros community. For more information, go to: https://www.marketerstakeflight.com/shop/.


Previous Events

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