by Leslie Blaize | Aug 19, 2024 | A/E/C Connect Newsletter
When does your Architecture/Engineering/Construction industry award entry process begin? Ideally, it’s right after you sign the project contract. You’re aware of the many challenges you’ll face and the project’s strategic importance for your firm. Submitting an A/E/C...
by Leslie Blaize | Jun 29, 2024 | A/E/C Connect Newsletter
The power of a story can transform you. I know. In the last three years, I’ve played three different roles in the local Vacation Bible School (VBS). With the help of amazing sets, costumes, and clever scripts, I’ve become Cam Track, a railroad engineer; Mickey Wey,...
by Leslie Blaize | May 23, 2024 | A/E/C Connect Newsletter
Grief strikes at unexpected times. I strongly felt the loss of my mother when I recently perused the many rows of greeting cards at Walgreens. For the first time, I won’t be buying a Mother’s Day or birthday card for Kathy Schwanz, my mother. She died peacefully on...
by Leslie Blaize | May 2, 2024 | A/E/C Connect Newsletter
How do you share information at your Architecture/Engineering/Construction firm? Are you communicating in an engaging way or simply sharing the latest directive? If you want to capture the attention of your staff, use relevant stories. They’re more likely to be...
by Leslie Blaize | Apr 21, 2024 | A/E/C Connect Newsletter
Are you creating human connections with your Architecture/Engineering/Construction prospects during the proposal process? Go beyond promoting technical expertise. Discover how social proof and other engaging techniques can help build relationships with prospects and...
by Leslie Blaize | Mar 7, 2024 | A/E/C Connect Newsletter
When a recruit considers joining an Architecture/Engineering/Construction firm, they want to know what it’ll be like to work there. What’s the culture really like, and will they fit in? “Your company must demonstrate that you’re the real deal if you want to become a...
by Leslie Blaize | Feb 21, 2024 | A/E/C Connect Newsletter
How will generative AI impact the creation of proposals and other marketing collateral in the Architecture/Engineering/Construction industry? AI’s benefits are already making a difference. It can improve efficiency, help generate ideas, and much more. But there’s a...
by Leslie Blaize | Jan 14, 2024 | A/E/C Connect Newsletter, Case Studies
Questions drive the case study creation process. Through the use of insightful inquiries, you can create a compelling story that captivates readers and demonstrates the expertise of your Architecture/Engineering/Construction firm. Generative AI has its place, but it...
by Leslie Blaize | Dec 12, 2023 | A/E/C Connect Newsletter, Case Studies
What’s the most efficient way to create client-focused case studies for your Architecture/Engineering/Construction firm? Discuss potential projects as part of your regular planning process. Lindsey Diven, CPSM, of Full Sail Partners, Steamboat Springs, Colorado,...
by Leslie Blaize | Nov 2, 2023 | A/E/C Connect Newsletter, Blogs, Content Marketing, Planning
After successfully completing a major Architecture/Engineering/Construction (A/E/C) project, management may share the details with great pride both internally and externally. Teams receive client praise, and end users benefit. But what happens one year later? Three...
by Leslie Blaize | Oct 15, 2023 | A/E/C Connect Newsletter, Case Studies
I value client-focused case studies because they’re so flexible. You can use the entire document or repurpose its elements into other forms. And here’s another advantage: There are many ways to develop the document for your strategic...
by Leslie Blaize | Apr 17, 2023 | A/E/C Connect Newsletter, Case Studies
Why am I promoting case studies for Architecture/Engineering/Construction firms? They add the human element to a technically focused market. Case studies feature a happy client who describes a challenge. Then they explain how an A/E/C firm helped them solve it. The...
