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Use A/E/C Employee Case Studies to Gain a Competitive Advantage

Use A/E/C Employee Case Studies to Gain a Competitive Advantage

by Leslie Blaize | Jan 8, 2026 | A/E/C Connect Newsletter

How are you connecting with recruits who may be considering joining your Architecture/Engineering/Construction firm Today’s A/E/C leaders face a dual challenge: winning work and attracting the people needed to deliver it. At the same time, firms want to hire more...
3 Reasons Why Stories Matter in the Age of AI

3 Reasons Why Stories Matter in the Age of AI

by Leslie Blaize | Nov 25, 2025 | A/E/C Connect Newsletter

Artificial Intelligence (AI) can do a lot, but it still can’t tell your Architecture/Engineering/Construction firm’s authentic stories. As AI-generated content became more common in 2025, human stories now stand out more—not less. Sharing these stories...
Show the Value You Deliver—Through Your Client’s Eyes

Show the Value You Deliver—Through Your Client’s Eyes

by Leslie Blaize | Oct 16, 2025 | A/E/C Connect Newsletter

Use testimonials, client stories, and case studies to build trust in an AI-driven world. Are your clients playing a starring role in your project stories—or fading into the background? In the A/E/C industry, technical expertise is expected. What differentiates...
Stand Out in A/E/C Interviews With Client Stories

Stand Out in A/E/C Interviews With Client Stories

by Leslie Blaize | Sep 17, 2025 | A/E/C Connect Newsletter

At your next critical client interview, how will you stand out? Expertise gets you in the door. But stories make you memorable and build trust. As Forbes (Jan. 16, 2025) reports, “storytelling fosters collaboration, sparks creativity, and cultivates empathy.” Research...
A Tale of Two Painters: Why Ongoing Communication Wins Repeat Work

A Tale of Two Painters: Why Ongoing Communication Wins Repeat Work

by Leslie Blaize | Aug 21, 2025 | A/E/C Connect Newsletter

A great project earns trust. Ongoing communication earns the next one. Are You Still in Business? When my husband and I bought our Montana home in 2021, we needed a lot of the interior painted before moving in. John, the first painter we hired, came recommended and...
Use A/E/C Milestones to Build Your Brand

Use A/E/C Milestones to Build Your Brand

by Leslie Blaize | Aug 2, 2025 | A/E/C Connect Newsletter

Although it was 13 years ago, I still remember how a multidisciplinary firm where I worked celebrated its 50-year milestone. In honor of its incorporation in 1962, the Wisconsin-based company developed a special logo, distributed anniversary shirts, and celebrated its...
Lessons From My Roman Soldier Role: Bring Drama to Your A/E/C Stories

Lessons From My Roman Soldier Role: Bring Drama to Your A/E/C Stories

by Leslie Blaize | Jul 23, 2025 | A/E/C Connect Newsletter

There’s nothing like putting on an ancient Roman soldier outfit, especially if you’re carrying a (fake) sword at your side, to command attention. I discovered that firsthand this year during my role as part of Vacation Bible School (VBS) at a church in...
What Newspaper Publishing Taught Me About Earning Trust—Lessons for A/E/C Firms

What Newspaper Publishing Taught Me About Earning Trust—Lessons for A/E/C Firms

by Leslie Blaize | Jun 11, 2025 | A/E/C Connect Newsletter

As newspaper owners and publishers, Dan Satran, Jr. and I didn’t take a vacation for 10 years. We were writing, editing, and selling ads and printing, all while raising two children in a large rural county in Wisconsin. Despite the challenges, we stayed in business...
3 Ways Storytelling Helps Your A/E/C Firm Stand Out

3 Ways Storytelling Helps Your A/E/C Firm Stand Out

by Leslie Blaize | Jun 4, 2025 | A/E/C Connect Newsletter

Artificial Intelligence (AI) can do a lot, but it still can’t tell your Architecture/Engineering/Construction firm’s authentic stories. These stories forge deeper connections with your clients, prospects, partners, and employees. They go beyond technical expertise to...
What Turkeys Can Teach A/E/C Firms About Visibility

What Turkeys Can Teach A/E/C Firms About Visibility

by Leslie Blaize | May 20, 2025 | A/E/C Connect Newsletter

We often hear familiar gobbles and clucks outside our Billings, Montana, home. I glance out the window and frequently say, “The turkeys are here.” A quick look reveals as many as 15 turkeys hanging out in the neighborhood. We’ve become used to them....
Remembering Mom’s Lessons on Mother’s Day

Remembering Mom’s Lessons on Mother’s Day

by Leslie Blaize | May 11, 2025 | A/E/C Connect Newsletter

This is my second Mother’s Day without my mom. Today, I’m reflecting on the many ways she shaped who I am, both personally and professionally. Kathleen Boland Schwanz died on December 17, 2023. Some days, it feels like she’s been gone for nearly two...
Why Stories Stick—and Help Your A/E/C Firm Stand Out

Why Stories Stick—and Help Your A/E/C Firm Stand Out

by Leslie Blaize | May 7, 2025 | A/E/C Connect Newsletter

My husband and I recently returned from a long-awaited anniversary cruise to Hawaii. One of the highlights was a whale-watching trip near Maui, where we learned that a single bay serves as both a nursery and a nightclub for humpback whales. Mothers teach their calves...
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Recent Posts

  • Use A/E/C Employee Case Studies to Gain a Competitive Advantage
  • 3 Reasons Why Stories Matter in the Age of AI
  • Why Storytelling Is Broken in AEC (and How to Fix It)
  • Show the Value You Deliver—Through Your Client’s Eyes
  • Stand Out in A/E/C Interviews With Client Stories

Recent Posts

  • Use A/E/C Employee Case Studies to Gain a Competitive Advantage
  • 3 Reasons Why Stories Matter in the Age of AI
  • Why Storytelling Is Broken in AEC (and How to Fix It)
  • Show the Value You Deliver—Through Your Client’s Eyes
  • Stand Out in A/E/C Interviews With Client Stories

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