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The Proposal Advantage Most AEC Firms Fail to Capture

The Proposal Advantage Most AEC Firms Fail to Capture

by Leslie Blaize | May 14, 2026 | A/E/C Connect Newsletter

Chaos in proposal prep can be a familiar scene. The deadline is looming. The team needs strong client testimonials and a project story that brings experience to life. What follows is a frantic search through emails, folders, and old proposals. Do we have a testimonial...
Photos Capture Moments. Writing Captures Meaning.

Photos Capture Moments. Writing Captures Meaning.

by Leslie Blaize | May 12, 2026 | A/E/C Connect Newsletter

Diaries are underrated. Today, we often rely on photos to capture key moments: selfies, fancy meals, beautiful sunsets, t and family milestones. Don’t get me wrong. I love photos. We have a digital display at our house that shows hundreds of family photos from over...
How Do You Pivot When the Unexpected Occurs?

How Do You Pivot When the Unexpected Occurs?

by Leslie Blaize | May 4, 2026 | A/E/C Connect Newsletter

My Sunday morning started out as routine. Then I heard a loud pop—and the bathroom went dark. Just like that, we lost power in two bathrooms, the bedroom, and part of the kitchen. The rest of the house? Still working fine. My husband checked the 1961 fuse box, but...
What Scrabble Taught Me About Creating High-Value Content for A/E/C Firms

What Scrabble Taught Me About Creating High-Value Content for A/E/C Firms

by Leslie Blaize | Apr 14, 2026 | A/E/C Connect Newsletter

When I recently played Scrabble with my son and Hudson, my six-year-old grandson, I didn’t think I would have much trouble. I write for a living, after all. But much to my dismay, I lost my first game by a large margin. I didn’t pay enough attention to the scoring....
Turn Project Experience Into Stories That Set Your Firm Apart

Turn Project Experience Into Stories That Set Your Firm Apart

by Leslie Blaize | Mar 18, 2026 | A/E/C Connect Newsletter

For thousands of years, people have gathered around fires to share stories. Those stories passed along lessons, strengthened relationships, and helped communities make sense of their world. Today, storytelling still serves a similar purpose, especially in business....
Use A/E/C Employee Case Studies to Gain a Competitive Advantage

Use A/E/C Employee Case Studies to Gain a Competitive Advantage

by Leslie Blaize | Jan 8, 2026 | A/E/C Connect Newsletter

How are you connecting with recruits who may be considering joining your Architecture/Engineering/Construction firm Today’s A/E/C leaders face a dual challenge: winning work and attracting the people needed to deliver it. At the same time, firms want to hire more...
3 Reasons Why Stories Matter in the Age of AI

3 Reasons Why Stories Matter in the Age of AI

by Leslie Blaize | Nov 25, 2025 | A/E/C Connect Newsletter

Artificial Intelligence (AI) can do a lot, but it still can’t tell your Architecture/Engineering/Construction firm’s authentic stories. As AI-generated content became more common in 2025, human stories now stand out more—not less. Sharing these stories...
Show the Value You Deliver—Through Your Client’s Eyes

Show the Value You Deliver—Through Your Client’s Eyes

by Leslie Blaize | Oct 16, 2025 | A/E/C Connect Newsletter

Use testimonials, client stories, and case studies to build trust in an AI-driven world. Are your clients playing a starring role in your project stories—or fading into the background? In the A/E/C industry, technical expertise is expected. What differentiates...
Stand Out in A/E/C Interviews With Client Stories

Stand Out in A/E/C Interviews With Client Stories

by Leslie Blaize | Sep 17, 2025 | A/E/C Connect Newsletter

At your next critical client interview, how will you stand out? Expertise gets you in the door. But stories make you memorable and build trust. As Forbes (Jan. 16, 2025) reports, “storytelling fosters collaboration, sparks creativity, and cultivates empathy.” Research...
A Tale of Two Painters: Why Ongoing Communication Wins Repeat Work

A Tale of Two Painters: Why Ongoing Communication Wins Repeat Work

by Leslie Blaize | Aug 21, 2025 | A/E/C Connect Newsletter

A great project earns trust. Ongoing communication earns the next one. Are You Still in Business? When my husband and I bought our Montana home in 2021, we needed a lot of the interior painted before moving in. John, the first painter we hired, came recommended and...
Use A/E/C Milestones to Build Your Brand

Use A/E/C Milestones to Build Your Brand

by Leslie Blaize | Aug 2, 2025 | A/E/C Connect Newsletter

Although it was 13 years ago, I still remember how a multidisciplinary firm where I worked celebrated its 50-year milestone. In honor of its incorporation in 1962, the Wisconsin-based company developed a special logo, distributed anniversary shirts, and celebrated its...
Lessons From My Roman Soldier Role: Bring Drama to Your A/E/C Stories

Lessons From My Roman Soldier Role: Bring Drama to Your A/E/C Stories

by Leslie Blaize | Jul 23, 2025 | A/E/C Connect Newsletter

There’s nothing like putting on an ancient Roman soldier outfit, especially if you’re carrying a (fake) sword at your side, to command attention. I discovered that firsthand this year during my role as part of Vacation Bible School (VBS) at a church in...
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Recent Posts

  • The Proposal Advantage Most AEC Firms Fail to Capture
  • Photos Capture Moments. Writing Captures Meaning.
  • How Do You Pivot When the Unexpected Occurs?
  • What Scrabble Taught Me About Creating High-Value Content for A/E/C Firms
  • Turn Project Experience Into Stories That Set Your Firm Apart

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