by Leslie Blaize | Jul 13, 2024 | Events
Generative Artificial Intelligence (AI) can do a lot, but it can’t tell your Architecture/Engineering/Construction firm’s authentic stories. Leslie Blaize encourages firms to incorporate company stories into their marketing collateral to gain a competitive advantage...
by Leslie Blaize | Mar 21, 2024 | Events
Society for Marketing Professional Services Women + A/E/C Virtual Symposium. Celebrate Women’s History Month with us! We extend this invitation beyond marketers and business developers to architects, project managers, contractors, CEOs, human resource professionals,...
by Leslie Blaize | Feb 8, 2024 | Events
Leslie Blaize, a Certified Professional Services Marketer, will describe how to use client-focused case studies to highlight the human interest angle of A/E/C projects. Through the voice of happy clients, these success stories offer a valuable third-party perspective...
by Leslie Blaize | Jan 26, 2024 | 2024, Events, Podcasts
Leslie Blaize talked with Frank Lippert and Deidre Booth, hosts of the Professional Services Marketing Show podcast. She explained the value of developing client-focused case studies for the Architecture/Engineering/Construction industry. Human-centric content is more...
by Leslie Blaize | Jan 16, 2024 | 2024, Blogs, Events
Jan. 16, 2024, 2 p.m. – 3 p.m. MST: How to Use Content to Stand Out in an AI World Society for Marketing Professional Services Idaho, virtual program Authentic human storytelling has become even more critical as more content is AI-generated. AI can perform many...
by Leslie Blaize | Oct 20, 2023 | Events
Stand Out in an AI World with Client-Focused Case Studies October 18, 2023 on the Marketers Take Flight podcast by AEC Marketing Strategies. Episode description: Leslie Blaize, certified professional services marketer and case study specialist, shares how 1 Case Study...
by Leslie Blaize | Sep 23, 2023 | Events
Is A.I. Your Friend or Foe for Your Writing Project? American Marketing Association, Craft Marketing, Madison, Wisconsin Leslie Blaize gave an in-person presentation on the use of AI for creating content. She talked about collaborating effectively with AI while being...
by Leslie Blaize | Mar 8, 2023 | 2023, Events
During the presentation, Leslie Blaize, CPSM, explained that 1 Case Study = 3 Wins. She reviewed what steps attendees should follow to develop a case study and explained its main elements: the happy client’s challenge, the A/E/C firm’s solution, and quantitative...
by Leslie Blaize | Mar 24, 2021 | 2021, Events, Podcasts
AEC Marketeer, Episode 33 Making the Case for Case Studies with Leslie Blaize Host Keelin Cox chats with Leslie Blaize about case studies and why Architecture/Engineering/Construction firms should write them. Leslie discussed how case studies are one way professional...
by Leslie Blaize | Jan 22, 2021 | 2021, Events, Interviews with Leslie
Jan. 22, 2021 In this video, Leslie Blaize talks with Faith Dey of Live Well Video about the value of case studies. Leslie reviews how 1 Case Study = 3 Wins. The winners are the organizations, happy clients and prospects. Case studies describe a project’s challenge,...
by Leslie Blaize | Aug 25, 2020 | 2020, Events, Interviews with Leslie
Aug. 25, 2020: Tidbit Tuesday with Elise Chan This video explores why case studies are so powerful and how to leverage them. Leslie Blaize talks about the triple win of 1 Case Study = 3...
