by Leslie Blaize | Oct 20, 2023 | Events
Stand Out in an AI World with Client-Focused Case Studies October 18, 2023 on the Marketers Take Flight podcast by AEC Marketing Strategies. Episode description: Leslie Blaize, certified professional services marketer and case study specialist, shares how 1 Case Study...
by Leslie Blaize | Sep 23, 2023 | Events
Is A.I. Your Friend or Foe for Your Writing Project? American Marketing Association, Craft Marketing, Madison, Wisconsin Leslie Blaize gave an in-person presentation on the use of AI for creating content. She talked about collaborating effectively with AI while being...
by Leslie Blaize | Mar 13, 2023 | 2023, Events
During the presentation, Leslie Blaize, CPSM, explained that 1 Case Study = 3 Wins. She reviewed what steps attendees should follow to develop a case study and explained its main elements: the happy client’s challenge, the A/E/C firm’s solution, and quantitative...
by Leslie Blaize | Mar 24, 2021 | 2021, Events, Podcasts
AEC Marketeer, Episode 33 Making the Case for Case Studies with Leslie Blaize Host Keelin Cox chats with Leslie Blaize about case studies and why Architecture/Engineering/Construction firms should write them. Leslie discussed how case studies are one way professional...
by Leslie Blaize | Jan 22, 2021 | 2021, Events
Jan. 22, 2021 In this video, Leslie Blaize talks with Faith Dey of Live Well Video about the value of case studies. Leslie reviews how 1 Case Study = 3 Wins. The winners are the organizations, happy clients and prospects. Case studies describe a project’s challenge,...
by Leslie Blaize | Aug 25, 2020 | 2020, Events
Aug. 25, 2020: Tidbit Tuesday with Elise Chan This video explores why case studies are so powerful and how to leverage them. Leslie Blaize talks about the triple win of 1 Case Study = 3...
