Leslie Blaize talked with Frank Lippert and Deidre Booth, hosts of the Professional Services Marketing Show podcast. She explained the value of developing client-focused case studies for the Architecture/Engineering/Construction industry. Human-centric content is more important than ever to stand out in an AI world. Generative AI can help with the process, but you still need the human touch.

Here’s a link to a podcast: https://psm.show/264-developing-great-case-studies-using-ai-to-help/.

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