Jan. 16, 2024, 2 p.m. – 3 p.m. MST: How to Use Content to Stand Out in an AI World

Society for Marketing Professional Services Idaho, virtual program

Authentic human storytelling has become even more critical as more content is AI-generated. AI can perform many tasks to save marketers time and money. However, it cannot tell stories, link ideas to show trends and add industry insights to your content. AI can help with the process, but you still need the human touch.

Leslie Blaize, CPSM, will explain how you can leverage generative AI as a tool for creating compelling content that differentiates your firm. But beware! As your writing partner, AI can be your friend or foe. Blaize will offer practical tips for maximizing the benefits of AI while avoiding its limitations.


“Thanks for presenting today! I think there were some great nuggets in there for helping people maximize AI. I’m excited to try using the AIDA and 4-U frameworks.”
Renee Childress, CPSM, SMPS Idaho president

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