Stand Out in an AI World with Client-Focused Case Studies
October 18, 2023 on the Marketers Take Flight podcast by AEC Marketing Strategies.
Leslie Blaize, certified professional services marketer and case study specialist, shares how 1 Case Study = 3 Wins for A/E/C firms. She discusses the process for developing this versatile marketing tool. It benefits companies, the featured happy clients and prospects who want to know how a company can help them solve their challenges.
Through client-focused case studies, professional services firms can differentiate themselves. They offer engaging social proof.
In the podcast, Leslie reviews the process for developing a case study. She emphasizes that these success stories are like a treasure chest. You can use the entire document or key pieces of it to meet your needs for a proposal, client interview, blog post and more.
She also discusses how writers can use generative AI to help develop the case study. It can help develop persona, edit copy and recommend headlines. However, AI has its limitations. It can’t interview subject matter experts or ask probing follow up questions to get the best results.
Human content can help companies stand out in an AI World. Case studies add that valuable human touch.
Check out the podcast with the following link which is available Oct. 18, 2023: https://www.marketerstakeflight.com/141