Strategic Content for A/E/C Firms
I help Architecture, Engineering, and Construction industries create powerful marketing messages that increase their visibility.
Architecture, Engineering and Construction Industry Copywriter
If you’re responsible for marketing for an architecture, engineering or construction firm, you know that it’s tough to create strategic content that speaks to your stakeholders.
You want content that builds your credibility with your existing clients, prospects, partners and recruits. But you already must oversee proposal creation, client interviews, conferences, corporate communications and more.
I get it. I’ve spent more than 20 years in the industry and as an industry-focused freelance writer. Unlike most business writers, I understand the complexities of these industries and your diverse audiences.
I can create the engaging content you need.
As an A/E/C copywriter, I can help you reduce your marketing to-do list, while building your brand.
Check out all my services for additional information about the many ways I can support your communication goals.
Content Writing
Web Content, Blog Posts, Whitepapers,
Press Releases, Articles for Industry Publications and more.
Case Study Creation
I create case studies that show you are solving your client’s challenges.
Public Relations
Media Relations
Public Relations Pitches
Corporate Communications
Testimonials
“I’d highly recommend Leslie Blaize for copywriting. She’s worked closely with me to produce writing on behalf of my company. Leslie is always enthusiastic about the assignments, hits deadlines, and delivers creative copy. She also works well with editing and is responsive and punctual with any corrections. Plus she’s a fun person with a great sense of humor!”
Leslie is an exceptional writer, interviewer, and researcher. But more than that, she takes on a project with enthusiasm and passion. I appreciated how much she helped us with our firm history – treating the narrative with the dignity and respect it deserved.
“At Safe-T-Cover, we provide comprehensive education for our viewers through our frequent blog posts. We’ve been pleased with Leslie Blaize’s writing about technical issues related to our industry, such as future trends for backflow preventers and changing regulations. She writes in-depth blog posts that provide engaging content for our stakeholders. We manufacture industrial enclosures and backflow covers. Leslie is enthusiastic and easy to work with. She connects well with our experts.”
Public Speaking and Events
How to Use Case Studies to Demonstrate Your Firm’s Commitment to Diversity and Inclusion
Society for Marketing Professional Services Women + A/E/C Virtual Symposium. Celebrate Women’s History Month with us! We extend this invitation beyond marketers and business developers to architects, project managers, contractors, CEOs, human resource professionals,...
How to Develop Client-Focused Case Studies…With Little Help from AI.
Leslie Blaize, a Certified Professional Services Marketer, will describe how to use client-focused case studies to highlight the human interest angle of A/E/C projects. Through the voice of happy clients, these success stories offer a valuable third-party perspective...
Developing Great Case Studies & Using AI To Help
Leslie Blaize talked with Frank Lippert and Deidre Booth, hosts of the Professional Services Marketing Show podcast. She explained the value of developing client-focused case studies for the Architecture/Engineering/Construction industry. Human-centric content is more...
Recent Articles
5 Ways to Humanize Your A/E/C Proposals to Build Stronger Connections
Are you creating human connections with your Architecture/Engineering/Construction prospects during the proposal process? Go beyond promoting technical expertise. Discover how social proof and other engaging techniques can help build relationships with prospects and...
Use Employee Case Studies to Recruit & Build Your Brand
When a recruit considers joining an Architecture/Engineering/Construction firm, they want to know what it’ll be like to work there. What’s the culture really like, and will they fit in? “Your company must demonstrate that you’re the real deal if you want to become a...
Start Small: Use Quotes & Stories to Differentiate Your Firm
How will generative AI impact the creation of proposals and other marketing collateral in the Architecture/Engineering/Construction industry? AI’s benefits are already making a difference. It can improve efficiency, help generate ideas, and much more. But there’s a...