by Leslie Blaize | Jan 14, 2024 | A/E/C Connect Newsletter, Case Studies
Questions drive the case study creation process. Through the use of insightful inquiries, you can create a compelling story that captivates readers and demonstrates the expertise of your Architecture/Engineering/Construction firm. Generative AI has its place, but it...
by Leslie Blaize | Dec 12, 2023 | A/E/C Connect Newsletter, Case Studies
What’s the most efficient way to create client-focused case studies for your Architecture/Engineering/Construction firm? Discuss potential projects as part of your regular planning process. Lindsey Diven, CPSM, of Full Sail Partners, Steamboat Springs, Colorado,...
by Leslie Blaize | Oct 15, 2023 | A/E/C Connect Newsletter, Case Studies
I value client-focused case studies because they’re so flexible. You can use the entire document or repurpose its elements into other forms. And here’s another advantage: There are many ways to develop the document for your strategic...
by Leslie Blaize | Aug 12, 2023 | Case Studies
How will AI impact the creation of case studies for the Architecture/Engineering/Construction industry? It can help, but writers will still play an essential role in telling a firm’s client success stories. “It’s the larger, more complex writing project where AI...
by Leslie Blaize | Jul 18, 2023 | Case Studies
Recently, I transformed into astronaut Mickey Wey for a Stellar Vacation Bible School (SVBS) in Billings, Montana. My role was challenging, fun, and rewarding. I didn’t expect that the process of preparing for and delivering short skits over five days would be similar...
by Leslie Blaize | Jul 6, 2023 | Case Studies, Content Marketing
A client-focused case study is like a treasure chest of content just waiting for Architecture/Engineering/Construction marketers and business developers to pull out appropriate pieces or use the entire document. Here’s how one case study can serve the diverse needs of...
by Leslie Blaize | Jun 5, 2023 | Case Studies
Combine the power of storytelling with technical expertise, and you’ve got a winning formula that will help you connect with prospects and clients. That’s good news for Architecture/Engineering/Construction firms looking for ways to form deeper connections with...
by Leslie Blaize | Apr 17, 2023 | A/E/C Connect Newsletter, Case Studies
Why am I promoting case studies for Architecture/Engineering/Construction firms? They add the human element to a technically focused market. Case studies feature a happy client who describes a challenge. Then they explain how an A/E/C firm helped them solve it. The...
by Leslie Blaize | Feb 13, 2023 | Case Studies
Creating a compelling case study for an Architecture/Engineering/Construction firm requires teamwork. If marketing and business development collaborate, the case study could help position the firm for future work, and that’s a shared goal for both groups. A case...
by Leslie Blaize | Nov 16, 2022 | Case Studies
You’ve decided it’s time to create a case study to highlight one of your strategic projects. Your Architecture/Engineering/Construction firm recognizes the benefits of using testimonials on your website and in proposals. Now you want to go to the next step...
by Leslie Blaize | Nov 2, 2022 | Case Studies, Storytelling
When you meet with friends, what do you talk about? I bet you’re swapping stories about work, family life, the latest movies you’ve enjoyed, or perhaps some challenges you’re facing. You share a few laughs and promise to get together again soon. What just happened?...
by Leslie Blaize | Oct 20, 2022 | Case Studies
A typical case study reveals how your company helped a happy customer solve their problem. The beauty of this versatile marketing tool is that it can serve multiple needs. Here’s how one case study can serve the diverse needs of a marketer and project manager at a...
