by Leslie Blaize | Jan 14, 2024 | A/E/C Connect Newsletter, Case Studies
Questions drive the case study creation process. Through the use of insightful inquiries, you can create a compelling story that captivates readers and demonstrates the expertise of your Architecture/Engineering/Construction firm. Generative AI has its place, but it...
by Leslie Blaize | Dec 12, 2023 | A/E/C Connect Newsletter, Case Studies
What’s the most efficient way to create client-focused case studies for your Architecture/Engineering/Construction firm? Discuss potential projects as part of your regular planning process. Lindsey Diven, CPSM, of Full Sail Partners, Steamboat Springs, Colorado,...
by Leslie Blaize | Oct 15, 2023 | A/E/C Connect Newsletter, Case Studies
I value client-focused case studies because they’re so flexible. You can use the entire document or repurpose its elements into other forms. And here’s another advantage: There are many ways to develop the document for your strategic...
by Leslie Blaize | Aug 12, 2023 | Case Studies
How will AI impact the creation of case studies for the Architecture/Engineering/Construction industry? It can help, but writers will still play an essential role in telling a firm’s client success stories. “It’s the larger, more complex writing project where AI...
by Leslie Blaize | Jul 18, 2023 | Case Studies
Recently, I transformed into astronaut Mickey Wey for a Stellar Vacation Bible School (SVBS) in Billings, Montana. My role was challenging, fun, and rewarding. I didn’t expect that the process of preparing for and delivering short skits over five days would be similar...
by Leslie Blaize | Jul 6, 2023 | Case Studies, Content Marketing
A client-focused case study is like a treasure chest of content just waiting for Architecture/Engineering/Construction marketers and business developers to pull out appropriate pieces or use the entire document. Here’s how one case study can serve the diverse needs of...