by Leslie Blaize | Jan 16, 2024 | 2024, Blogs, Events
Jan. 16, 2024, 2 p.m. – 3 p.m. MST: How to Use Content to Stand Out in an AI World Society for Marketing Professional Services Idaho, virtual program Authentic human storytelling has become even more critical as more content is AI-generated. AI can perform many...
by Leslie Blaize | Nov 2, 2023 | A/E/C Connect Newsletter, Blogs, Content Marketing, Planning
After successfully completing a major Architecture/Engineering/Construction (A/E/C) project, management may share the details with great pride both internally and externally. Teams receive client praise, and end users benefit. But what happens one year later? Three...
by Leslie Blaize | Jul 15, 2022 | Blogs, Content Marketing, Life
In this era of discord, it’s gratifying to see how a community can pull together in times of crisis. This was my experience in visiting Red Lodge, Montana, which suffered severe flooding when Rock Creek breached its banks. The deluge destroyed homes, bridges, and...
by Leslie Blaize | Mar 24, 2021 | Blogs, Content Marketing
Pap, my husband’s father, loved to hike near his home located close to Lake Michigan. Years ago, he discovered discarded small butter dishes in a wooded area near his home. While going through old boxes, my husband recently found those dishes. He figured out a...
by Leslie Blaize | Mar 25, 2020 | Blogs, Content Marketing, Planning
I should bake bread. That idea came to me while reading a New York Times Article about “Distractibaking.” It had been years since I created a loaf of bread. And now, during this time of social distancing, the notion appealed to me. If I wanted fresh bread, I could...
by Leslie Blaize | Feb 3, 2020 | Blogs, Content Marketing, Planning
I just agreed to participate in a panel discussion on the development of nonprofit annual reports. I’ve written lots of long-form pieces, but not annual reports. How can I prepare so I offer good value to attendees? After taking a deep breath, I considered my next...
by Leslie Blaize | Jun 2, 2019 | Blogs
Is a STEM (Science, Technology, Engineering & Math) career right for the high school graduate in your life? Professionals in the Architecture/Engineering/Construction industry offered a message worth sharing for teens considering future careers. STEM companies...
by Leslie Blaize | Apr 12, 2019 | Blogs
When Otti Ney, 90, flew into the Denver International Airport on March 13, she didn’t know she was about to embark on a two-day stay that would remind her of enduring air raids in Germany during World War II. Otti was heading from Sacramento, Calif., to Madison, Wis....
by Leslie Blaize | Feb 18, 2019 | Blogs
What was that noise? I heard it in the middle of the night during the Polar Vortex that recently swept the Midwest. In my groggy state, I figured it was a tree hitting the house or perhaps something to do with expanding water pipes. In any case, the roar didn’t...
by Leslie Blaize | Feb 4, 2019 | Blogs
It’s picture time. Your firm provided architecture, engineering or construction services for a new signature project. You’re eager to get quality images for marketing purposes. You’ve hired a skilled photographer and scheduled the photo shoot. You’re ready to go. But...
by Leslie Blaize | Dec 7, 2018 | Blogs
Suddenly, a pounding noise disturbed my quiet hike. I quickly looked up and spotted a distraught turkey running down the grassy path. The frightened creature –breathing heavily – wasn’t alone. Following behind was a runner, probably unaware of how he was impacting the...
by Leslie Blaize | May 4, 2018 | Blogs, Content Marketing
What do authors and engineers have in common? More than you might think. Both spend lots of time working alone on their books or designs. And for both authors and engineers, storytelling can be used to connect with readers – or prospective clients. Following are some...
