by Leslie Blaize | Jul 6, 2023 | Case Studies, Content Marketing
A client-focused case study is like a treasure chest of content just waiting for Architecture/Engineering/Construction marketers and business developers to pull out appropriate pieces or use the entire document. Here’s how one case study can serve the diverse needs of...
by Leslie Blaize | Jul 15, 2022 | Blogs, Content Marketing, Life
In this era of discord, it’s gratifying to see how a community can pull together in times of crisis. This was my experience in visiting Red Lodge, Montana, which suffered severe flooding when Rock Creek breached its banks. The deluge destroyed homes, bridges, and...
by Leslie Blaize | Mar 24, 2021 | Blogs, Content Marketing
Pap, my husband’s father, loved to hike near his home located close to Lake Michigan. Years ago, he discovered discarded small butter dishes in a wooded area near his home. While going through old boxes, my husband recently found those dishes. He figured out a...
by Leslie Blaize | Mar 25, 2020 | Blogs, Content Marketing, Planning
I should bake bread. That idea came to me while reading a New York Times Article about “Distractibaking.” It had been years since I created a loaf of bread. And now, during this time of social distancing, the notion appealed to me. If I wanted fresh bread, I could...
by Leslie Blaize | Feb 3, 2020 | Blogs, Content Marketing, Planning
I just agreed to participate in a panel discussion on the development of nonprofit annual reports. I’ve written lots of long-form pieces, but not annual reports. How can I prepare so I offer good value to attendees? After taking a deep breath, I considered my next...
by Leslie Blaize | May 4, 2018 | Blogs, Content Marketing
What do authors and engineers have in common? More than you might think. Both spend lots of time working alone on their books or designs. And for both authors and engineers, storytelling can be used to connect with readers – or prospective clients. Following are some...
