by Leslie Blaize | Feb 3, 2020 | Blogs, Content Marketing, Planning
I just agreed to participate in a panel discussion on the development of nonprofit annual reports. I’ve written lots of long-form pieces, but not annual reports. How can I prepare so I offer good value to attendees? After taking a deep breath, I considered my next...
by Leslie Blaize | Feb 4, 2019 | Blogs
It’s picture time. Your firm provided architecture, engineering or construction services for a new signature project. You’re eager to get quality images for marketing purposes. You’ve hired a skilled photographer and scheduled the photo shoot. You’re ready to go. But...
by Leslie Blaize | May 4, 2018 | Blogs, Content Marketing
What do authors and engineers have in common? More than you might think. Both spend lots of time working alone on their books or designs. And for both authors and engineers, storytelling can be used to connect with readers – or prospective clients. Following are some...
