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How to Collaborate With AI to Write Persuasive Case Studies

How to Collaborate With AI to Write Persuasive Case Studies

by Leslie Blaize | Aug 12, 2023 | Case Studies

How will AI impact the creation of case studies for the Architecture/Engineering/Construction industry? It can help, but writers will still play an essential role in telling a firm’s client success stories. “It’s the larger, more complex writing project where AI...
How Playing an Astronaut Mirrors the Art of Content Creation

How Playing an Astronaut Mirrors the Art of Content Creation

by Leslie Blaize | Jul 18, 2023 | Case Studies

Recently, I transformed into astronaut Mickey Wey for a Stellar Vacation Bible School (SVBS) in Billings, Montana. My role was challenging, fun, and rewarding. I didn’t expect that the process of preparing for and delivering short skits over five days would be similar...
How to Maximize the Marketing Value of Case Studies

How to Maximize the Marketing Value of Case Studies

by Leslie Blaize | Jul 6, 2023 | Case Studies, Content Marketing

A client-focused case study is like a treasure chest of content just waiting for Architecture/Engineering/Construction marketers and business developers to pull out appropriate pieces or use the entire document. Here’s how one case study can serve the diverse needs of...
Enhance the A/E/C Customer Journey With Storytelling

Enhance the A/E/C Customer Journey With Storytelling

by Leslie Blaize | Jun 5, 2023 | Case Studies

Combine the power of storytelling with technical expertise, and you’ve got a winning formula that will help you connect with prospects and clients. That’s good news for Architecture/Engineering/Construction firms looking for ways to form deeper connections with...
Why I Value Case Studies for Promoting A/E/C Projects

Why I Value Case Studies for Promoting A/E/C Projects

by Leslie Blaize | Apr 17, 2023 | Case Studies

Why am I promoting case studies for Architecture/Engineering/Construction firms? They add the human element to a technically focused market. Case studies feature a happy client who describes a challenge. Then they explain how an A/E/C firm helped them solve it. The...
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Recent Posts

  • How to Collaborate With AI to Write Persuasive Case Studies
  • How Playing an Astronaut Mirrors the Art of Content Creation
  • How to Maximize the Marketing Value of Case Studies
  • Enhance the A/E/C Customer Journey With Storytelling
  • Why I Value Case Studies for Promoting A/E/C Projects
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