by Leslie Blaize | Aug 12, 2023 | Case Studies
How will AI impact the creation of case studies for the Architecture/Engineering/Construction industry? It can help, but writers will still play an essential role in telling a firm’s client success stories. “It’s the larger, more complex writing project where AI...
by Leslie Blaize | Jul 18, 2023 | Case Studies
Recently, I transformed into astronaut Mickey Wey for a Stellar Vacation Bible School (SVBS) in Billings, Montana. My role was challenging, fun, and rewarding. I didn’t expect that the process of preparing for and delivering short skits over five days would be similar...
by Leslie Blaize | Jul 6, 2023 | Case Studies, Content Marketing
A client-focused case study is like a treasure chest of content just waiting for Architecture/Engineering/Construction marketers and business developers to pull out appropriate pieces or use the entire document. Here’s how one case study can serve the diverse needs of...
by Leslie Blaize | Jun 5, 2023 | Case Studies
Combine the power of storytelling with technical expertise, and you’ve got a winning formula that will help you connect with prospects and clients. That’s good news for Architecture/Engineering/Construction firms looking for ways to form deeper connections with...
by Leslie Blaize | Apr 17, 2023 | Case Studies
Why am I promoting case studies for Architecture/Engineering/Construction firms? They add the human element to a technically focused market. Case studies feature a happy client who describes a challenge. Then they explain how an A/E/C firm helped them solve it. The...
