by Leslie Blaize | Nov 16, 2022 | Case Studies
You’ve decided it’s time to create a case study to highlight one of your strategic projects. Your Architecture/Engineering/Construction firm recognizes the benefits of using testimonials on your website and in proposals. Now you want to go to the next step...
by Leslie Blaize | Nov 9, 2022 | Storytelling
Do you want to capture the attention of your professional staff? Enhance your internal communications with the use of storytelling. Stories provide many benefits. They can: Offer solutions Build your brand Preserve knowledge Teach staff How can you celebrate a recent...
by Leslie Blaize | Nov 2, 2022 | Case Studies, Storytelling
When you meet with friends, what do you talk about? I bet you’re swapping stories about work, family life, the latest movies you’ve enjoyed, or perhaps some challenges you’re facing. You share a few laughs and promise to get together again soon. What just happened?...
by Leslie Blaize | Oct 20, 2022 | Case Studies
A typical case study reveals how your company helped a happy customer solve their problem. The beauty of this versatile marketing tool is that it can serve multiple needs. Here’s how one case study can serve the diverse needs of a marketer and project manager at a...
by Leslie Blaize | Oct 13, 2022 | Case Studies
Case studies, also known as customer success stories, aren’t new. But they’re typically underused in the A/E/C world. Perhaps you include testimonials on your web pages or in proposals. Maybe it’s time to level up to case studies. Your A/E/C...
