by Leslie Blaize | Oct 28, 2026 | A/E/C Connect Newsletter
What do Oprah Winfrey and Terry Gross of NPR’s Fresh Air have in common? They know how to connect with their interviewees and draw out fascinating stories and unexpected insights. One of their most powerful tools? The follow-up question. Years ago, as a...
by Leslie Blaize | Oct 18, 2026 | A/E/C Connect Newsletter
What if the project story you’re writing for your website could also help your firm win work, strengthen client relationships, and attract talented employees? That’s the potential of a well-developed project story. And it often starts with just two conversations. The...
by Leslie Blaize | Oct 7, 2026 | A/E/C Connect Newsletter
When I recently saw The Rattlesnake, a sculpture by Frederic Remington, I was captivated. It shows how a small but powerful rattlesnake can terrify a horse and nearly throw its rider. The snake is barely longer than the horse’s hoof, yet the horse twists away...
by Leslie Blaize | Oct 3, 2026 | A/E/C Connect Newsletter
Architecture/Engineering/Construction have stories to tell about their projects and their people. The problem is that many don’t have processes in place to capture those stories and save them for future use. Jason Dittrich, Director of Business Development &...
by Leslie Blaize | Aug 5, 2026 | 2026, Events
On Aug. 5, 2026, Leslie Blaize presented to SMPS Maryland about How to Capture Project Stories and Social Proof Before They Disappear. In this Art of Marketing session, Blaize shared practical strategies for capturing project stories while they’re still fresh....
