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Use Logic and Empathy to Connect with Your A/E/C Clients

Use Logic and Empathy to Connect with Your A/E/C Clients

by Leslie Blaize | Mar 8, 2023 | Storytelling

What’s the secret ingredient for connecting with your Architecture/Engineering/Construction (A/E/C) stakeholders? Empathy. You form a deeper human connection by addressing your listeners’ pain points and offering solutions. The A/E/C world often focuses on technical...
Turbocharge your Project Narratives with Stories

Turbocharge your Project Narratives with Stories

by Leslie Blaize | Dec 7, 2022 | Storytelling

Here’s the good news about storytelling for Architecture/Engineering/Construction firms. You can start small and build upon your progress. What’s the end goal? Add some interest to your marketing collateral. The A/E/C world is full of fascinating stories of...
Use Internal Storytelling to Reinforce Your Messages

Use Internal Storytelling to Reinforce Your Messages

by Leslie Blaize | Nov 9, 2022 | Storytelling

Do you want to capture the attention of your professional staff? Enhance your internal communications with the use of storytelling. Stories provide many benefits. They can: Offer solutions Build your brand Preserve knowledge Teach staff How can you celebrate a recent...
Amplify your A/E/C brand with stories

Amplify your A/E/C brand with stories

by Leslie Blaize | Nov 2, 2022 | Case Studies, Storytelling

When you meet with friends, what do you talk about? I bet you’re swapping stories about work, family life, the latest movies you’ve enjoyed, or perhaps some challenges you’re facing. You share a few laughs and promise to get together again soon. What just happened?...

Recent Posts

  • Why I Value Case Studies for Promoting A/E/C Projects
  • Use Logic and Empathy to Connect with Your A/E/C Clients
  • How A/E/C Teams Can Successfully Collaborate on Case Studies
  • Turbocharge your Project Narratives with Stories
  • How to Develop a Case Study for Your A/E/C Project
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