by Leslie Blaize | Mar 8, 2023 | Storytelling
What’s the secret ingredient for connecting with your Architecture/Engineering/Construction (A/E/C) stakeholders? Empathy. You form a deeper human connection by addressing your listeners’ pain points and offering solutions. The A/E/C world often focuses on technical...
by Leslie Blaize | Dec 7, 2022 | Storytelling
Here’s the good news about storytelling for Architecture/Engineering/Construction firms. You can start small and build upon your progress. What’s the end goal? Add some interest to your marketing collateral. The A/E/C world is full of fascinating stories of...
by Leslie Blaize | Nov 9, 2022 | Storytelling
Do you want to capture the attention of your professional staff? Enhance your internal communications with the use of storytelling. Stories provide many benefits. They can: Offer solutions Build your brand Preserve knowledge Teach staff How can you celebrate a recent...
by Leslie Blaize | Nov 2, 2022 | Case Studies, Storytelling
When you meet with friends, what do you talk about? I bet you’re swapping stories about work, family life, the latest movies you’ve enjoyed, or perhaps some challenges you’re facing. You share a few laughs and promise to get together again soon. What just happened?...
