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Explore the Magic of Repurposing — For Cats and Content

Explore the Magic of Repurposing — For Cats and Content

by Leslie Blaize | Mar 24, 2021 | Blogs, Content Marketing

  Pap, my husband’s father, loved to hike near his home located close to Lake Michigan. Years ago, he discovered discarded small butter dishes in a wooded area near his home. While going through old boxes, my husband recently found those dishes. He figured out a...
4 Ways Baking Bread Compares to Blogging

4 Ways Baking Bread Compares to Blogging

by Leslie Blaize | Mar 25, 2020 | Blogs, Content Marketing, Planning

I should bake bread. That idea came to me while reading a New York Times Article about “Distractibaking.” It had been years since I created a loaf of bread. And now, during this time of social distancing, the notion appealed to me. If I wanted fresh bread, I could...

7 lessons engineers can learn from authors

by Leslie Blaize | May 4, 2018 | Blogs, Content Marketing

What do authors and engineers have in common? More than you might think. Both spend lots of time working alone on their books or designs. And for both authors and engineers, storytelling can be used to connect with readers – or prospective clients. Following are some...

Recent Posts

  • Why Storytelling Is Broken in AEC (and How to Fix It)
  • Stand Out in A/E/C Interviews With Client Stories
  • A Tale of Two Painters: Why Ongoing Communication Wins Repeat Work
  • Why Case Studies Matter More Than Ever
  • Use A/E/C Milestones to Build Your Brand

Recent Posts

  • Why Storytelling Is Broken in AEC (and How to Fix It)
  • Stand Out in A/E/C Interviews With Client Stories
  • A Tale of Two Painters: Why Ongoing Communication Wins Repeat Work
  • Why Case Studies Matter More Than Ever
  • Use A/E/C Milestones to Build Your Brand

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