by Leslie Blaize | May 4, 2018 | Blogs, Content Marketing
What do authors and engineers have in common? More than you might think. Both spend lots of time working alone on their books or designs. And for both authors and engineers, storytelling can be used to connect with readers – or prospective clients. Following are some...
by Leslie Blaize | Mar 30, 2018 | Awards
Third party verification. It’s a continuous pursuit for professional services firms. They seek testimonials and referrals from clients who recognize their great work. But for many, nothing is as gratifying as winning an award from a valued association. Professionals...
by Leslie Blaize | Oct 13, 2017 | Planning
If you’re taking a hike, a nearby crack of thunder gets your attention, especially if it’s followed by a lightning bolt or two. Rolling thunder, I’ve discovered, can be ignored. It’s more like background music that can be interesting, but not too threatening, even if...
by Leslie Blaize | Apr 15, 2017 | Planning
Each spring, Mother Nature issues a report card for gardeners. Like eager students, we await the season’s warmer weather to see if our previous efforts were successful. Will the tulips and daylilies bloom? Are last year’s new perennials showing signs of growth? What’s...
