by Leslie Blaize | Jul 13, 2024 | Events
Generative Artificial Intelligence (AI) can do a lot, but it can’t tell your Architecture/Engineering/Construction firm’s authentic stories. Leslie Blaize encourages firms to incorporate company stories into their marketing collateral to gain a competitive advantage...
by Leslie Blaize | Jun 29, 2024 | A/E/C Connect Newsletter
The power of a story can transform you. I know. In the last three years, I’ve played three different roles in the local Vacation Bible School (VBS). With the help of amazing sets, costumes, and clever scripts, I’ve become Cam Track, a railroad engineer; Mickey Wey,...
by Leslie Blaize | May 23, 2024 | A/E/C Connect Newsletter
Grief strikes at unexpected times. I strongly felt the loss of my mother when I recently perused the many rows of greeting cards at Walgreens. For the first time, I won’t be buying a Mother’s Day or birthday card for Kathy Schwanz, my mother. She died peacefully on...
by Leslie Blaize | May 2, 2024 | A/E/C Connect Newsletter
How do you share information at your Architecture/Engineering/Construction firm? Are you communicating in an engaging way or simply sharing the latest directive? If you want to capture the attention of your staff, use relevant stories. They’re more likely to be...
by Leslie Blaize | Apr 21, 2024 | A/E/C Connect Newsletter
Are you creating human connections with your Architecture/Engineering/Construction prospects during the proposal process? Go beyond promoting technical expertise. Discover how social proof and other engaging techniques can help build relationships with prospects and...