Generative Artificial Intelligence (AI) can do a lot, but it can’t tell your Architecture/Engineering/Construction firm’s authentic stories. Leslie Blaize encourages firms to incorporate company stories into their marketing collateral to gain a competitive advantage and reflect a company’s unique voice and brand.
Presentation attendees will learn Blaize’s six-step process for developing client-focused case studies. She’ll also share how she uses AI as her writing assistant. It’s a great tool with amazing capabilities and limitations.
In addition, Blaize will share the benefits of using stories to connect on a deeper level with a firm’s stakeholders, including clients, prospects, partners, and employees. The human touch in storytelling remains irreplaceable. Social proof — especially through testimonials and client-based case studies — can build connections, establish a company’s credibility, and help firms stand out in a competitive market.
