by Leslie Blaize | Jan 8, 2024 | 2024, Blogs, Events
Jan. 16, 2024, 2 p.m. – 3 p.m. MST: How to Use Content to Stand Out in an AI World Society for Marketing Professional Services Idaho, virtual program Authentic human storytelling has become even more critical as more content is AI-generated. AI can perform many...
by Leslie Blaize | Dec 12, 2023 | A/E/C Connect Newsletter, Case Studies
What’s the most efficient way to create client-focused case studies for your Architecture/Engineering/Construction firm? Discuss potential projects as part of your regular planning process. Lindsey Diven, CPSM, of Full Sail Partners, Steamboat Springs, Colorado,...
by Leslie Blaize | Nov 2, 2023 | A/E/C Connect Newsletter, Blogs, Content Marketing, Planning
After successfully completing a major Architecture/Engineering/Construction (A/E/C) project, management may share the details with great pride both internally and externally. Teams receive client praise, and end users benefit. But what happens one year later? Three...
by Leslie Blaize | Oct 20, 2023 | Events
Stand Out in an AI World with Client-Focused Case Studies October 18, 2023 on the Marketers Take Flight podcast by AEC Marketing Strategies. Episode description: Leslie Blaize, certified professional services marketer and case study specialist, shares how 1 Case Study...
by Leslie Blaize | Oct 15, 2023 | A/E/C Connect Newsletter, Case Studies
I value client-focused case studies because they’re so flexible. You can use the entire document or repurpose its elements into other forms. And here’s another advantage: There are many ways to develop the document for your strategic...
