by Leslie Blaize | Nov 2, 2022 | Case Studies, Storytelling
When you meet with friends, what do you talk about? I bet you’re swapping stories about work, family life, the latest movies you’ve enjoyed, or perhaps some challenges you’re facing. You share a few laughs and promise to get together again soon. What just happened?...
by Leslie Blaize | Oct 20, 2022 | Case Studies
A typical case study reveals how your company helped a happy customer solve their problem. The beauty of this versatile marketing tool is that it can serve multiple needs. Here’s how one case study can serve the diverse needs of a marketer and project manager at a...
by Leslie Blaize | Oct 13, 2022 | Case Studies
Case studies, also known as customer success stories, aren’t new. But they’re typically underused in the A/E/C world. Perhaps you include testimonials on your web pages or in proposals. Maybe it’s time to level up to case studies. Your A/E/C...
by Leslie Blaize | Jul 15, 2022 | Blogs, Content Marketing, Life
In this era of discord, it’s gratifying to see how a community can pull together in times of crisis. This was my experience in visiting Red Lodge, Montana, which suffered severe flooding when Rock Creek breached its banks. The deluge destroyed homes, bridges, and...
by Leslie Blaize | Mar 24, 2021 | Blogs, Content Marketing
Pap, my husband’s father, loved to hike near his home located close to Lake Michigan. Years ago, he discovered discarded small butter dishes in a wooded area near his home. While going through old boxes, my husband recently found those dishes. He figured out a...
