by Leslie Blaize | Nov 2, 2023 | A/E/C Connect Newsletter, Blogs, Content Marketing, Planning
After successfully completing a major Architecture/Engineering/Construction (A/E/C) project, management may share the details with great pride both internally and externally. Teams receive client praise, and end users benefit. But what happens one year later? Three...
by Leslie Blaize | Oct 20, 2023 | Events
Stand Out in an AI World with Client-Focused Case Studies October 18, 2023 on the Marketers Take Flight podcast by AEC Marketing Strategies. Episode description: Leslie Blaize, certified professional services marketer and case study specialist, shares how 1 Case Study...
by Leslie Blaize | Oct 15, 2023 | A/E/C Connect Newsletter, Case Studies
I value client-focused case studies because they’re so flexible. You can use the entire document or repurpose its elements into other forms. And here’s another advantage: There are many ways to develop the document for your strategic...
by Leslie Blaize | Sep 23, 2023 | Events
Is A.I. Your Friend or Foe for Your Writing Project? American Marketing Association, Craft Marketing, Madison, Wisconsin Leslie Blaize gave an in-person presentation on the use of AI for creating content. She talked about collaborating effectively with AI while being...
by Leslie Blaize | Aug 12, 2023 | Case Studies
How will AI impact the creation of case studies for the Architecture/Engineering/Construction industry? It can help, but writers will still play an essential role in telling a firm’s client success stories. “It’s the larger, more complex writing project where AI...
