by Leslie Blaize | Feb 8, 2024 | Events
Leslie Blaize, a Certified Professional Services Marketer, will describe how to use client-focused case studies to highlight the human interest angle of A/E/C projects. Through the voice of happy clients, these success stories offer a valuable third-party perspective...
by Leslie Blaize | Jan 26, 2024 | 2024, Events, Podcasts
Leslie Blaize talked with Frank Lippert and Deidre Booth, hosts of the Professional Services Marketing Show podcast. She explained the value of developing client-focused case studies for the Architecture/Engineering/Construction industry. Human-centric content is more...
by Leslie Blaize | Jan 16, 2024 | 2024, Blogs, Events
Jan. 16, 2024, 2 p.m. – 3 p.m. MST: How to Use Content to Stand Out in an AI World Society for Marketing Professional Services Idaho, virtual program Authentic human storytelling has become even more critical as more content is AI-generated. AI can perform many...
by Leslie Blaize | Jan 14, 2024 | A/E/C Connect Newsletter, Case Studies
Questions drive the case study creation process. Through the use of insightful inquiries, you can create a compelling story that captivates readers and demonstrates the expertise of your Architecture/Engineering/Construction firm. Generative AI has its place, but it...
by Leslie Blaize | Dec 12, 2023 | A/E/C Connect Newsletter, Case Studies
What’s the most efficient way to create client-focused case studies for your Architecture/Engineering/Construction firm? Discuss potential projects as part of your regular planning process. Lindsey Diven, CPSM, of Full Sail Partners, Steamboat Springs, Colorado,...
