by Leslie Blaize | Jun 5, 2023 | Case Studies
Combine the power of storytelling with technical expertise, and you’ve got a winning formula that will help you connect with prospects and clients. That’s good news for Architecture/Engineering/Construction firms looking for ways to form deeper connections with...
by Leslie Blaize | Apr 17, 2023 | A/E/C Connect Newsletter, Case Studies
Why am I promoting case studies for Architecture/Engineering/Construction firms? They add the human element to a technically focused market. Case studies feature a happy client who describes a challenge. Then they explain how an A/E/C firm helped them solve it. The...
by Leslie Blaize | Mar 8, 2023 | 2023, Events
During the presentation, Leslie Blaize, CPSM, explained that 1 Case Study = 3 Wins. She reviewed what steps attendees should follow to develop a case study and explained its main elements: the happy client’s challenge, the A/E/C firm’s solution, and quantitative...
by Leslie Blaize | Mar 8, 2023 | Storytelling
What’s the secret ingredient for connecting with your Architecture/Engineering/Construction (A/E/C) stakeholders? Empathy. You form a deeper human connection by addressing your listeners’ pain points and offering solutions. The A/E/C world often focuses on technical...
by Leslie Blaize | Feb 13, 2023 | Case Studies
Creating a compelling case study for an Architecture/Engineering/Construction firm requires teamwork. If marketing and business development collaborate, the case study could help position the firm for future work, and that’s a shared goal for both groups. A case...
