by Leslie Blaize | Nov 18, 2025 | Events, Podcasts
In this episode of Breaking BizDev, Leslie Blaize talks about why stories matter in this age of AI. Client stories create emotional connections with Architecture/Engineering/Construction stakeholders. They also provide valuable social proof. Leslie reviewed the...
by Leslie Blaize | Oct 16, 2025 | A/E/C Connect Newsletter
Use testimonials, client stories, and case studies to build trust in an AI-driven world. Are your clients playing a starring role in your project stories—or fading into the background? In the A/E/C industry, technical expertise is expected. What differentiates...
by Leslie Blaize | Sep 17, 2025 | A/E/C Connect Newsletter
At your next critical client interview, how will you stand out? Expertise gets you in the door. But stories make you memorable and build trust. As Forbes (Jan. 16, 2025) reports, “storytelling fosters collaboration, sparks creativity, and cultivates empathy.” Research...
by Leslie Blaize | Aug 21, 2025 | A/E/C Connect Newsletter
A great project earns trust. Ongoing communication earns the next one. Are You Still in Business? When my husband and I bought our Montana home in 2021, we needed a lot of the interior painted before moving in. John, the first painter we hired, came recommended and...
by Leslie Blaize | Aug 8, 2025 | Events, Podcasts
On the AEC Marketing for Principals podcast, Leslie Blaize discussed the power of storytelling in Architecture/Engineering/Construction with host Katie Marketing. They discussed how case studies help position firms as a trusted partner. Leslie also offered advice on...
