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Use A/E/C Milestones to Build Your Brand

Use A/E/C Milestones to Build Your Brand

by Leslie Blaize | Aug 2, 2025 | A/E/C Connect Newsletter

Although it was 13 years ago, I still remember how a multidisciplinary firm where I worked celebrated its 50-year milestone. In honor of its incorporation in 1962, the Wisconsin-based company developed a special logo, distributed anniversary shirts, and celebrated its...
Lessons From My Roman Soldier Role: Bring Drama to Your A/E/C Stories

Lessons From My Roman Soldier Role: Bring Drama to Your A/E/C Stories

by Leslie Blaize | Jul 23, 2025 | A/E/C Connect Newsletter

There’s nothing like putting on an ancient Roman soldier outfit, especially if you’re carrying a (fake) sword at your side, to command attention. I discovered that firsthand this year during my role as part of Vacation Bible School (VBS) at a church in...
What Newspaper Publishing Taught Me About Earning Trust—Lessons for A/E/C Firms

What Newspaper Publishing Taught Me About Earning Trust—Lessons for A/E/C Firms

by Leslie Blaize | Jun 11, 2025 | A/E/C Connect Newsletter

As newspaper owners and publishers, Dan Satran, Jr. and I didn’t take a vacation for 10 years. We were writing, editing, and selling ads and printing, all while raising two children in a large rural county in Wisconsin. Despite the challenges, we stayed in business...
3 Ways Storytelling Helps Your A/E/C Firm Stand Out

3 Ways Storytelling Helps Your A/E/C Firm Stand Out

by Leslie Blaize | Jun 4, 2025 | A/E/C Connect Newsletter

Artificial Intelligence (AI) can do a lot, but it still can’t tell your Architecture/Engineering/Construction firm’s authentic stories. These stories forge deeper connections with your clients, prospects, partners, and employees. They go beyond technical expertise to...
What Turkeys Can Teach A/E/C Firms About Visibility

What Turkeys Can Teach A/E/C Firms About Visibility

by Leslie Blaize | May 20, 2025 | A/E/C Connect Newsletter

We often hear familiar gobbles and clucks outside our Billings, Montana, home. I glance out the window and frequently say, “The turkeys are here.” A quick look reveals as many as 15 turkeys hanging out in the neighborhood. We’ve become used to them....
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