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Create A Story Database to Preserve Your A/E/C Firm’s Valuable Legacy

Create A Story Database to Preserve Your A/E/C Firm’s Valuable Legacy

by Leslie Blaize | Nov 2, 2023 | A/E/C Connect Newsletter, Blogs, Content Marketing, Planning

After successfully completing a major Architecture/Engineering/Construction (A/E/C) project, management may share the details with great pride both internally and externally. Teams receive client praise, and end users benefit. But what happens one year later? Three...
How to Maximize the Marketing Value of Case Studies

How to Maximize the Marketing Value of Case Studies

by Leslie Blaize | Jul 6, 2023 | Case Studies, Content Marketing

A client-focused case study is like a treasure chest of content just waiting for Architecture/Engineering/Construction marketers and business developers to pull out appropriate pieces or use the entire document. Here’s how one case study can serve the diverse needs of...
Discovering exceptional service in a flooded community … and a coffee shop

Discovering exceptional service in a flooded community … and a coffee shop

by Leslie Blaize | Jul 15, 2022 | Blogs, Content Marketing, Life

In this era of discord, it’s gratifying to see how a community can pull together in times of crisis. This was my experience in visiting Red Lodge, Montana, which suffered severe flooding when Rock Creek breached its banks. The deluge destroyed homes, bridges, and...
Explore the Magic of Repurposing — For Cats and Content

Explore the Magic of Repurposing — For Cats and Content

by Leslie Blaize | Mar 24, 2021 | Blogs, Content Marketing

  Pap, my husband’s father, loved to hike near his home located close to Lake Michigan. Years ago, he discovered discarded small butter dishes in a wooded area near his home. While going through old boxes, my husband recently found those dishes. He figured out a...
4 Ways Baking Bread Compares to Blogging

4 Ways Baking Bread Compares to Blogging

by Leslie Blaize | Mar 25, 2020 | Blogs, Content Marketing, Planning

I should bake bread. That idea came to me while reading a New York Times Article about “Distractibaking.” It had been years since I created a loaf of bread. And now, during this time of social distancing, the notion appealed to me. If I wanted fresh bread, I could...
Use 5 Steps to Maximize Your Presentation

Use 5 Steps to Maximize Your Presentation

by Leslie Blaize | Feb 3, 2020 | Blogs, Content Marketing, Planning

I just agreed to participate in a panel discussion on the development of nonprofit annual reports. I’ve written lots of long-form pieces, but not annual reports. How can I prepare so I offer good value to attendees? After taking a deep breath, I considered my next...

7 lessons engineers can learn from authors

by Leslie Blaize | May 4, 2018 | Blogs, Content Marketing

What do authors and engineers have in common? More than you might think. Both spend lots of time working alone on their books or designs. And for both authors and engineers, storytelling can be used to connect with readers – or prospective clients. Following are some...

Recent Posts

  • Why Stories Stick—and Help Your A/E/C Firm Stand Out
  • The Power of Passion: From the Dance Floor to A/E/C Storytelling
  • Uncover Your A/E/C Firm’s Hidden Marketing Gold: 3 Proven Ways to Build Trust with Social Proof
  • How to Create Compelling A/E/C Case Studies that Differentiate Your Firm
  • Don’t Overlook Your About Section—It Builds Trust With Stakeholders

Recent Posts

  • Why Stories Stick—and Help Your A/E/C Firm Stand Out
  • The Power of Passion: From the Dance Floor to A/E/C Storytelling
  • Uncover Your A/E/C Firm’s Hidden Marketing Gold: 3 Proven Ways to Build Trust with Social Proof
  • How to Create Compelling A/E/C Case Studies that Differentiate Your Firm
  • Don’t Overlook Your About Section—It Builds Trust With Stakeholders

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