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Remembering Mom’s Lessons on Mother’s Day

Remembering Mom’s Lessons on Mother’s Day

by Leslie Blaize | May 11, 2025 | A/E/C Connect Newsletter

This is my second Mother’s Day without my mom. Today, I’m reflecting on the many ways she shaped who I am, both personally and professionally. Kathleen Boland Schwanz died on December 17, 2023. Some days, it feels like she’s been gone for nearly two...
Why Stories Stick—and Help Your A/E/C Firm Stand Out

Why Stories Stick—and Help Your A/E/C Firm Stand Out

by Leslie Blaize | May 7, 2025 | A/E/C Connect Newsletter

My husband and I recently returned from a long-awaited anniversary cruise to Hawaii. One of the highlights was a whale-watching trip near Maui, where we learned that a single bay serves as both a nursery and a nightclub for humpback whales. Mothers teach their calves...
How Blaize Uses Linkedin to Magnify Her Brand

How Blaize Uses Linkedin to Magnify Her Brand

by Leslie Blaize | Apr 18, 2025 | Events, Podcasts

Ilise Benun invited me to speak about “How to get clients on Linkedin” on her Marketing Mentor Podcast. I talked about the value of my Linkedin newsletter and profile for building my brand and my other outreach efforts.
The Power of Passion: From the Dance Floor to A/E/C Storytelling

The Power of Passion: From the Dance Floor to A/E/C Storytelling

by Leslie Blaize | Apr 10, 2025 | A/E/C Connect Newsletter

I’ve performed in women’s dance groups for more than 20 years — and one routine, involving a flowing veil, still sticks with me. I’d never danced with a veil before, but I was determined to master it. Why? Because I cared. Because I wanted to connect with the audience...
Uncover Your A/E/C Firm’s Hidden Marketing Gold: 3 Proven Ways to Build Trust with Social Proof

Uncover Your A/E/C Firm’s Hidden Marketing Gold: 3 Proven Ways to Build Trust with Social Proof

by Leslie Blaize | Mar 6, 2025 | A/E/C Connect Newsletter

Before hiring your firm, potential clients want to know: What is it like to work with you? How have you solved similar challenges? Can they trust your expertise? Third-party verification — directly from your satisfied clients — answers these questions better than any...
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Recent Posts

  • How Follow-Up Questions Uncover Better A/E/C Stories
  • How to Make Every A/E/C Project Story Work Harder
  • Capture Project Moments That Resonate with Your Clients
  • Your A/E/C Firm Knows It Needs Better Stories. Is Anyone Saving Them?
  • How to Capture Project Stories and Social Proof Before They Disappear.

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