by Leslie Blaize | Mar 8, 2023 | Storytelling
What’s the secret ingredient for connecting with your Architecture/Engineering/Construction (A/E/C) stakeholders? Empathy. You form a deeper human connection by addressing your listeners’ pain points and offering solutions. The A/E/C world often focuses on technical...
by Leslie Blaize | Feb 13, 2023 | Case Studies
Creating a compelling case study for an Architecture/Engineering/Construction firm requires teamwork. If marketing and business development collaborate, the case study could help position the firm for future work, and that’s a shared goal for both groups. A case...
by Leslie Blaize | Dec 7, 2022 | Storytelling
Here’s the good news about storytelling for Architecture/Engineering/Construction firms. You can start small and build upon your progress. What’s the end goal? Add some interest to your marketing collateral. The A/E/C world is full of fascinating stories of...
by Leslie Blaize | Nov 16, 2022 | Case Studies
You’ve decided it’s time to create a case study to highlight one of your strategic projects. Your Architecture/Engineering/Construction firm recognizes the benefits of using testimonials on your website and in proposals. Now you want to go to the next step...
by Leslie Blaize | Nov 9, 2022 | Storytelling
Do you want to capture the attention of your professional staff? Enhance your internal communications with the use of storytelling. Stories provide many benefits. They can: Offer solutions Build your brand Preserve knowledge Teach staff How can you celebrate a recent...
